Visit USA Coalition was launched this week as a travel industry trade groups partnership to work with the Trump administration to reverse the decline over the past two years in trips by international visitors to the USA.
U.S. Travel Association industry data was used to create some charts to highlight the issue of declining tourism to the USA.
Since 2015, US market share fell for 9 of our top 10 source markets. And was flat for South Korea, the other top 10 source country.
Charts in this post are from Visit U.S. Coalition Jan 16 Press Release:
VISIT U.S. COALITION LAUNCHES AMID DROP IN U.S. SHARE OF GLOBAL TRAVEL
1. Brazil down 25%
2. France down 21%
3. Germany down 15%
4. UK down 14%.
5. Australia down 14%.
6. India down 14%.
7. Italy down 11%.
8. Japan down 8%.
9. China down 2%
10. South Korea flat 0%
My personal interpretation of these changes could be that 2016 saw the US Dollar appreciate in value against most international currencies and could explain some of the visitor decline.
However, 2017 saw most foreign currencies gain 15% to 20% against the USD and should not be as significant a contributing factor in the decline of international visitors to the USA as 2016.
The political situation in the USA may be the more significant contributing factor to declining international tourism.
Decline in U.S. Share of Global Long-Haul Travel
The share of global long-haul travel has dropped for the past two years. Of the top 12 global destinations, USA and Turkey are the only two countries to see a decline in long-haul travel over the past two years.
1. Australia up 22%
2. Canada up 21.2%
3. Saudi Arabia up 20.3%
4. United Kingdom up 17.5%
5. United Arab Emirates up 16.5%
6. Thailand up 13.9%
7. China up 9.3%
8. Germany up 8%
9. France up 4%
10. Italy up 2.2%
11. USA down -6%
12. Turkey down -6.7%
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