In early 2013 Marriott International announced a new hotel brand concept in partnership with Swedish furniture maker IKEA for a millennial focused hotel to be called Moxy Hotels. The basic concept was design an inexpensive hotel brand for tech savvy millennials with simply furnished rooms and a lobby bar social scene. Basically, an imitation of Starwood’s Aloft Hotels.
The first Moxy property at Milan Malpensa MXP Airport opened September 3, 2014. Future guidance called for another 150 Moxy Hotels to open in Europe within a decade.
Despite all the brand hype for cheap and quick expansion of Moxy Hotels, the second and third Moxy hotels did not open until March 2016 with Moxy Tempe, Arizona and Moxy Munich Airport.
June 2016, I was surprised to find myself walking by a Moxy Hotel in New Orleans.
Moxy New Orleans opened May 2016.
2017 Year of the Moxy
Ten more Moxy Hotels opened in the past year bringing the brand portfolio to 14 hotels.
- Moxy Milan (Category 2)
- Moxy Tempe/Phoenix ASU Area (Category 3)
- Moxy New Orleans Downtown/French Quarter (Category 6)
- Moxy Munich Airport (Category 3)
- Moxy Frankfurt Eschborn (Category 3)
- Moxy Berlin Ostbahnhof (Category 4)
- Moxy Aberdeen Airport, Scotland (Category 3)
- Moxy London Excel (Category 6)
- Moxy Vienna Airport (Category 3)
- Moxy Frankfurt Airport (Category 3)
- Moxy Oslo X (Category 5) Marriott’s first Norway property.
- Moxy Stuttgart Airport/Messe (Category 3)
- Moxy Frankfurt East (Category 3)
- Moxy Ludwigshafen /Mannheim, Germany (Category 3)
Moxy New York Manhattan Times Square is taking reservations for October 2017.
Moxy Seattle Downtown/South Lake Union opening Nov 2017.
Moxy Denver/Cherry Creek (Category 5) (opens Nov 2017).
There are about 40 more Moxy Hotels scheduled to open by year end 2018.
23 Moxy Hotels are opening in USA cities over the next 16 months, including New York (4 hotels), Seattle, Denver, Nashville (2 hotels), Washington D.C., Boston, San Diego, Richmond, Memphis, Minneapolis, San Francisco, Columbus, New Orleans (2 more hotels), and Chicago.
Why Moxy Matters for Me
Marriott Rewards is not a hotel loyalty program I participate in much. The exception to the rule is when there is a Marriott MegaBonus, like the current offer Sep 1, 2017 – Jan 15, 2018 promotion for a free night certificate after two stays.
Moxy Hotels are some of the lowest rates around in some locations and many Moxy Hotels are located around airports, convenient for cheap one night stays.
I doubt this will help me for the current MegaBonus promotion, but I will keep Moxy Hotels in mind.