88 new Choice Hotels in Q-2 2012

Choice Hotels opened 88 new hotels in 34 states and 7 countries in the second quarter of 2012. Choice International is the second largest hotel chain globally by number of hotels with over 6,200 properties. The chain added 256 hotels in 2011 and 46 new hotels in Q1 2012.

Choice International has 11 hotel brands. Choice Hotels has properties in more than 30 countries. Several of the brands are only in USA locations.

  • Comfort Inn
  • Comfort Suites
  • Quality
  • Sleep Inn
  • Clarion
  • Cambria Suites
  • Ascend Hotel Collection (independent and boutique hotels)

Choice Hotels economy and extended stay are second tier hotel brands for Choice Privileges. Most stay-based Choice Privileges promotions require two-night stays at the following brands to qualify for promotion bonus points.

  • MainStay Suites (extended stay)
  • Suburban Extended Stay Hotel,
  • Econo Lodge (economy market segment)
  • Rodeway Inn (economy market segment)


Choice Hotels press release highlights four properties with a detailed description giving an example of what a guest can expect at Cambria Suites, Comfort Inn, Quality and Sleep Inn hotel brands.

Cambria Suites – Rapid City, S.D.

This new Cambria Suites111-room property is perfect for business and leisure travelers. The hotel features a business center and two spacious meeting rooms for banquets, receptions, or conferences as well as a bistro and lounge and a gourmet coffee bar. The convenient location offers guests easy access to several popular South Dakota attractions including Mount Rushmore. Guests can enjoy an indoor pool and whirlpool, and state-of-the-art fitness center, along with their comfortable suites featuring spa-inspired baths and cozy bedding. All suites are well-equipped with a microwave, refrigerator, sleeper sofa, coffee maker, and two flat screen TVs. Some rooms also feature a wet bar. Additionally, this non-smoking hotel offers complimentary airport transportation, WI-FI, and daily newspapers.

Comfort Inn & Suites – Spokane Valley, Wash.

This Comfort Inn & Suitesproperty is the first hotel to introduce the brand’s new design featuring personalized amenities, warm colors, and traditional design elements with a modern flare. The property includes a welcoming lobby with fireplace, an indoor pool and hot tub, a re-designed fitness center, an accommodating meeting room, and a business center. The newly designed guest rooms each offer a flat-screen TV and DVD player, microwave, coffee maker, and plush bedding with pillow-top mattress. Guests can enjoy the signature Your Morning Breakfast with hot and delicious options including the famous flavored waffles.

Quality Hotel Flore Nice Promenade – Nice, FR

This new Quality Hotelproperty is the latest to join the company’s portfolio of 126 hotels in France. It is conveniently located in colorful old town Nice near beautiful beaches and restaurants and other famous attractions including the Promenade des Anglais and the Museum of Natural History. The hotel has a multi-lingual staff, an on-site business center, and a breakfast buffet. Guestrooms have wireless Internet access, cable television, coffee makers and hair dryers. Additionally, some rooms feature a balcony and sofa sleeper. The hotel is also pet-friendly.

Sleep Inn & Suites – Marion, Ala.

The Sleep Inn & Suiteshotel in Marion, Alabama is a Designed to Dream property featuring the brand’s new design which applies a simply stylish look and feel to promote rest and relaxation. The new lobby design features warm, natural finishes, unique lighting, and graphic accent walls. Spacious guestrooms also showcase the new design with sleek furniture lines, innovative bedding coverlets plus bedscarfs, spa-like baths with frameless glass showers, refrigerators, microwaves, and cable television. The property also features an outdoor pool, a business center with free wireless Internet access, a fitness center, a meeting room for banquets and conferences and the brand’s signature Morning Medley hot breakfast.

Choice International Press Release Aug 1, 2012

In addition to these franchised hotels, the second quarter of 2012 also introduced:

18 new Comfort Inn, Comfort Suites, Comfort Inn & Suites, and Comfort Hotel brand hotels:


33 new Quality Inn, Quality Inn & Suites, Quality Suites, Quality Hotel, and Quality Resort brand hotels: 


Sleep Inn and Sleep Inn & Suites brand hotels:

Clarion Hotel and Clarion Inn brand: 

MainStay Suites:

Suburban Extended Stay Hotel: 

13 new Econo Lodge and Econo Lodge Inn & Suites brand hotels:

11 new Rodeway Inn and Rodeway Inn & Suites brand hotels:

Writing this piece and bulleting the 88 new Choice Hotels properties illustrates to me the value of Choice Privileges loyalty program when it comes to traveling around the USA and places around the globe. Hotel chains like Starwood added 18 hotels in Q1 2012. Hyatt Hotels added 30 hotels in all of 2011. Choice International added 246 hotels in 2011.

When you are looking for a hotel outside a major city, Choice International is generally one of the most prevalent hotel brand options for USA travel.

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Ric Garrido, writer and content owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined in 2008.

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  1. I didn’t know they are number 2 in terms of amount of hotels they have. They need to do something in South America and Asia as the hotel choices are very slim there.

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