value of points

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May072011

Colloquy.com estimates U.S. Consumers Loyalty Program Points Value

Colloquy.com is a loyalty marketing and news organization. Travel is one sector of their loyalty programs industry coverage that also includes financial and retail loyalty programs. Two recently published white papers by Colloquy.com display a macroeconomic view of the size and value of loyalty programs for U.S. consumers. Colloquy estimates the total value of loyalty currency…

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