JW Marriott

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Go Ask ALIS: Reinventing Hotel Loyalty

Hotel loyalty members are far from loyal is the conclusion from a new survey by Deloitte. Loyalty members distribute as much as 50% of their hotel stay spend with their non-preferred brands. The Deloitte report “A Restoration in Hotel Loyalty: Developing a blueprint for reinventing loyalty programs” is one of the more interesting takeaways I…

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