Hotel Market Price Segments

Tag Archives for Hotel Market Price Segments.

Oct272015

BTN 2015 Hotel Brand Survey

Business Travel News published hotel brand survey results based on corporate travel buyer ratings. This is an interesting survey with comments about dozens of hotel brands in articles looking at different chain scale market segments like Luxury, Upper Upscale, Upscale, Upper Midscale and Midscale. Some of the main takeaway points beyond the brand rankings are…

Aug262015

Marriott International average room rates by hotel brand 2015 Q2

by Ric Garrido

Yesterday I created a list of hotel brands in major loyalty programs categorized by market segment from luxury, upper upscale, upscale, upper midscale, midscale and economy. The data came from 2015 STR Global Chain Scale rankings of hotel brands based on average daily rate. An important piece of data missing from my list is what…

Aug052010

Luxury and other hotel price segments

by Ric Garrido

What defines a luxury hotel? Five stars is a start, but most of us are familiar with the variations in star rankings across different websites and organizations. The main differentiation between luxury hotels and the lesser tiers of hotels is generally price. Defining Hotel Class Knowing how hotels compare themselves to each other makes analyzing…