hotel brand development

Tag Archives for hotel brand development.


Hilton Settles Starwood Trade Secrets Theft Lawsuit – No New Luxury Boutique Hilton Brand before 2013

Hilton Worldwide settled the two year old trade-secrets case brought by Starwood Hotels. In June 2008 two former Starwood luxury brand executives became Hilton executives. The job move included taking thousands of W Hotels proprietary documents in an effort to fast-track the launch of Denizen Hotels, a Hilton luxury boutique brand modeled after W Hotels lifestyle brand success.…

Continue Reading »