Travel Research

Category Archives for Travel Research.

Jun082010

Hotel Rate Tricks for July 4 Weekend

Hotels call it “revenue management” and we frequent guests call it the “room rate”. I started this article in response to a New York Times Practical Traveler article “Hotels: Fewer Deals but Low Rates” published this week. My initial reaction was to think 2010 actually has better hotel loyalty program promotion deals than last year.…

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Jan312010

STR Hotel Industry Forecast for U.S. 2010

Smith Travel Research in Hendersonville, TN is one of the leading hotel industry data reporters.  Last week the company published its 2010 hotel industry forecast. In the first month of 2010 the company is predicting hotel occupancy will remain flat in 2010 and finish the year at 55.1%. This is after an 8.7% drop in…

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Sep282009

Why Are Hotel Loyalty Programs Being So Generous?

If you think being underwater $100,000 on your home mortgage is bad, imagine trying to sleep at night thinking about how your $400 million hotel investment has lost $100 million in value with the real estate crisis of the past two years. The western playground of Scottsdale, Arizona has newly opened hotel properties like the…

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Sep192009

Multinational Hotel Rewards Programmes 2009

The more complex programmes become, the harder it is for consumers to compare them.   “The average consumer will not try and work out return on spend (the monetary value of earning points), never mind factoring in the value of value-added services, such as, early check-in or access to an executive lounge,” Conradie maintains.  …

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Jul302009

Are Loyalty Travelers disappearing? I don’t think so!

The hotel industry is abuzz this week with survey results indicating travel loyalty program participation is declining in 2009.  Results of a new Colloquy survey showed only 48% of respondents would be “disappointed” if their travel loyalty program was discontinued. Obviously, these are travelers who do not use their frequent flyer program or hotel frequent…

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