Apr122018

Choice Hotels new alliance with Sercotel Hotels Spain

Choice Hotels news of an alliance with Sercotel Hotels, a Spain based hotel company, may open up many new properties in Spain and Latin America for Choice Privileges members.

Details are minimal at this point as to how integrated the alliance will be with 180+ Sercotel branded properties. Most Sercotel Hotels are located in Spain with 136 properties ranging from a few hostels to a 5-star hotel rated property on Cristina Las Palmas on Gran Canaria and 71 hotels rated 4-star across Spain. There are even 16 hotels in Andorra with one 5-star and ten 4-star hotels.

Sercotel Hotels are categorized in three brands:

Deluxe Collection – Prestige (29 hotels)

Hotels with splendid architecture, excellent, prestigious.
Exclusive establishments with elegant furniture and interior design that enfolds the guest in an exclusive high level atmosphere.
Where every detail has its meaning. The unique selection of hotels where comfort and quality combine perfectly

First Class Collection – Quality (103 hotels)

Centric hotels with warm atmosphere, complete facilities and services, as well as a modern or classic decor with their own personality.
Hotels with high quality decoration and variety of services that have complete new or recently renovated facilities.
Hotels that stand out for their warmth, charm and perfect location.

Comfort Collection – Comfort (53 hotels)

Comfortable hotels, designed in order to offer guests everything they need at a very reasonable price.
Hotels with functional and high quality decoration, still providing friendly and efficient service.
Functional and comfortable. You’ll find hotels with modern and functional design, for any taste.

Choice Sercotel brands

This may be a significant development since there are currently no Choice Hotels in Spain or Andorra and only a few hotels in Portugal.

Sercotel Hotels

  • Spain (136)
  • Andorra (16)
  • Portugal (2)
  • Italy (2)
  • Colombia (21)
  • Ecuador (1)
  • Cuba (6)
  • Mexico (2)
  • Panamá (1)

With regard to Choice Privileges members, the press release simply states:

The strategic alliance also contemplates Choice expanding its presence in Spain and Latin America by adding select Sercotel Hotels properties to the Choice Hotels global hotel distribution network, enabling guests to shop and book certain Sercotel hotels on ChoiceHotels.com and the Choice Hotels mobile app. Guests at participating properties can also enjoy the benefits of Choice Privileges, Choice’s award-winning hotel loyalty program.

This reads to me like it will be months, perhaps a year or more, before we see any potential earn and redemption opportunities for Choice Privileges points in Spain.

Looking over various Sercotel hotels across Spain gives me hope that Choice Privileges points will open up a lot of opportunities in Spain for earning Choice Privileges points at low priced hotels and redeeming Choice Privileges points for good value.

Time will tell.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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