This post shares a couple of tables I created from Marriott and Starwood 2016 Q2 financial reports to show the size of each brand in Marriott and Starwood Hotels, along with average daily rates and hotel occupancy for the six months from January 1 to June 30, 2016.
The number of hotels and distribution between North America and the rest of the world matters to me. This is an important piece of information when it comes to earning and using hotel loyalty points to know where hotels are and their room rates.
Starwood Hotels Average Daily Rate by Hotel Brand for period Jan 1 – June 30, 2016
Marriott International is now the largest hotel chain in the world following the completion of the merger and acquisition of Starwood Hotels in the past month with over 1.1 million rooms worldwide. Hotel industry standard practice for hotel chain size are comparisons by number of rooms. Hilton is about 780,000 and IHG 750,000 rooms globally as #2 and #3 hotel chains.
Hotel industry reports I have seen recently indicate industry insiders think Marriott will consolidate and/or shed some brands like Sheraton or Four Points.