Starwood Hotels Aloft brand has a rate discount promotion alofthotels.com/gapyear offering 40% off every second night at an Aloft Hotel. This means a 20% discount on the total rate for a 2-night stay, which should be slightly better than AAA discounts at most hotels.
Aloft Gap Year webpage is Broke
I planned an analysis of the Aloft Gap Year 40% off second night rates, however, the Aloft Gap Year webpage is broken and does not work for booking hotels. I can’t find this discount rate on SPG.com hotel rate searches.
Hey Starwood Hotels – Mind the Gap
After more than ten years studying hotel marketing as a consumer travel analyst, I find the Aloft Hotels marketing campaign interesting and kind of a stretch. Aloft Hotels has a national promotion for Gap Year travel centered around author Andrea Wien’s Ultimate Gap Year Tour of USA Aloft Hotels in April. Her book Gap to Great: A Parent’s Guide to the Gap Year will be the focus of the Aloft Hotels book tour running through April 2016.
It is an interesting concept to ship your household adult child off to Aloft Hotels to gain cultural experiences. As if college tuition bills are not enough child support.
My gap year took me around the USA and Hawaii with my thumb and a backpacking tent.
Aloft + Andrea Wien Ultimate Gap Year Tour
To celebrate the movement, Aloft is hitting the road on a cross-country Gap Year adventure with Andrea Wien, author of “GAP TO GREAT: A PARENT’S GUIDE TO GAP YEAR.” The tour kicks off today at Aloft Portland Airport at Cascade Station (Portland, OR), followed by stops at Aloft San Francisco Airport, Aloft Denver Downtown, Aloft Austin at The Domain, Aloft Houston By The Galleria, Aloft New Orleans, Aloft Tallahassee Downtown, Aloft Birmingham Soho Square, Aloft Nashville Cool Springs, Aloft Asheville Downtown, Aloft Chapel Hill and Aloft Boston Seaport. Andrea will document her journey via social media offering Gap Year tips, tricks and her picks for making the most of each city. Follow along on Twitter, Instagram and Periscope. The more than 6,000-mile journey will wrap at the newly opened Aloft Boston Seaport and Element Boston Seaport dual-branded hotel complex at the end of April. Please visit alofthotels.com/experience for more information and join the conversation with#AloftGapYear and follow @AloftHotels on Twitter and Instagram, and Facebook.com/AloftHotels.
Aloft Introduces Global Gap Year Rates
Bid adieu to the antiquated post-grad hostel. As the number of people across all psychographics tap into the Gap Year movement, there is an increasing demand for an elevated, yet affordable lodging option. With the Aloft brand’s forward-thinking programming, killer design and great rates, its 100+ hotels in dynamic destinations around the world offer the perfect home-base for anyone taking a Gap Year. Because of this growing traveler trend, starting today, Aloft is introducing a Global Gap Year Rate which offers 40% off the second night for any two day booking and a complimentary copy of GAP TO GREAT: A PARENT’S GUIDE TO GAP YEAR. The rate is perfect for short, quick stops, or for longer stays, which reap stackable benefits (e.g., a four-night stay receives two nights at 40% off each). The more you stay, the more you save. Rates are bookable at alofthotels.com/gapyear.
Gap Year inspiration as a hotel marketing project is all motivational and such to inspire travel, but the real test for this Loyalty traveler is what kind of 40% off deals can be found with these Aloft Gap Year rates.
Looks like I will have to wait for Aloft Hotels to fix what is broke in their Gap Year promotional rate webpage to complete a rate analysis.