Last week it was announced that Avenue of the Arts Hotel in Costa Mesa, California is rebranding from Wyndham to Starwood’s Tribute Portfolio in spring 2016. The hotel is set to undergo a major upgrade with all newly redesigned hotel rooms. The post-renovation Avenue of the Arts Tribute Portfolio hotel is planned to have 238 rooms with 35 suites.
Last week, I mentioned Starwood’s new Tribute Portfolio brand website showed four hotels in the new brand with Miami Beach and London already open, and hotels in Palm Springs and Hokkaido, Japan opening as rebranded Tribute Portfolio hotels next month. Four other future locations are listed on the website this week with Coral Gables and Fort Lauderdale, Florida, Asheville North Carolina, and Costa Mesa, California.
Starwood is making better headway at reaching its stated goal for growth of Tribute Portfolio,
Starwood aims to grow the brand to 100 hotels by 2020, with locations in high-demand destinations and markets where SPG members travel.
compared to its stated goal back in 2007 for 500 Aloft hotels by 2012.
Carrying the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude at an affordable price. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.
There will be around 107 Aloft Hotels open globally by year end 2015.