Hyatt Focus on High End Travelers

Hyatt Focus on High End Travelers

An interesting set of data points I found recently for Hyatt Hotels is an investor presentation PDF from November 2014.

Hyatt Hotels promotes itself to investors as 10 hotel brands in 573 hotels (as of Sep 2014) focused on high end travelers.

Luxury Market Segment brands comprise 21% of 573 hotels:

  • Park Hyatt 4% hotel portfolio with ADR $349.
  • Andaz 2%; ADR $294
  • Grand Hyatt 15%; ADR $241

Upper Upscale Market Segment brands comprise 53% of Hyatt globally:

  • Hyatt Regency 47%; ADR $176
  • Hyatt 6%; ADR $176

Upscale Market Segment brands are 24% of Hyatt Hotels globally:

  • Hyatt Place 19%; $113
  • Hyatt House 5%; $133

Other Market Segments

  • Hyatt Ziva and Zilara 1%; NA
  • Hyatt Residence Club 1%; NA

Geographic Distribution of Hyatt Hotels

Americas = 414 hotels (67% of rooms globally in USA; 5% in other Americas)

Europe/Africa/Middle East/Southwest Asia (India) = 68 hotels (7% hotel rooms globally in EMEA and 5% in Southwest Asia).

Asia Pacific = 65 hotels (16% hotel rooms globally).

For me, the weakness of Hyatt Gold Passport as a primary loyalty program is its small footprint in Europe.

My strategy has not changed much over the past decade for Hyatt and most other loyalty programs. Earn points on low rates in the USA and redeem points for high rates in major cities around the world. That is a winning strategy for my travels that keeps me loyal to Hyatt Hotels.

Grand Hyatt Suite-2

Manchester Grand Hyatt – my Hyatt Gold Passport Diamond member suite upgrade December 2014

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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  1. Ric,

    Off topic-I made a reservation at the Grand Hyatt in Tokyo through the gold passport program for three people including my 17 year old daughter. When the hotel in Tokyo received the reservation they notified me they did not have a room for the cash and points option and said the only option available was a suite at $1,600 a night. Do I have any recourse ( I am going to contact Hyatt corporate but I am not optimistic)? Thanks for any help.


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