Hyatt Focus on High End Travelers

Hyatt Focus on High End Travelers

An interesting set of data points I found recently for Hyatt Hotels is an investor presentation PDF from November 2014.

Hyatt Hotels promotes itself to investors as 10 hotel brands in 573 hotels (as of Sep 2014) focused on high end travelers.

Luxury Market Segment brands comprise 21% of 573 hotels:

• Park Hyatt 4% hotel portfolio with ADR $349.
• Andaz 2%; ADR $294
• Grand Hyatt 15%; ADR $241

Upper Upscale Market Segment brands comprise 53% of Hyatt globally:

• Hyatt Regency 47%; ADR $176
• Hyatt 6%; ADR $176

Upscale Market Segment brands are 24% of Hyatt Hotels globally:

• Hyatt Place 19%; $113
• Hyatt House 5%; $133

Other Market Segments

• Hyatt Ziva and Zilara 1%; NA
• Hyatt Residence Club 1%; NA

Geographic Distribution of Hyatt Hotels

Americas = 414 hotels (67% of rooms globally in USA; 5% in other Americas)

Europe/Africa/Middle East/Southwest Asia (India) = 68 hotels (7% hotel rooms globally in EMEA and 5% in Southwest Asia).

Asia Pacific = 65 hotels (16% hotel rooms globally).

For me, the weakness of Hyatt Gold Passport as a primary loyalty program is its small footprint in Europe.

My strategy has not changed much over the past decade for Hyatt and most other loyalty programs. Earn points on low rates in the USA and redeem points for high rates in major cities around the world. That is a winning strategy for my travels that keeps me loyal to Hyatt Hotels.