Last night, I made a discovery inside the Stella Artois Lounge of the Sundance Film Festival 2015 in Park City, Utah. Actually, two discoveries. As I sat down at the bar, my first surprise was to learn the beer was free. Regular readers probably know I have a fondness for Stella Artois beer. This was the second time in six hours I had stumbled upon a place on Main Street Park City during #Sundance to find bottles of Stella Artois being served for free. A couple of the Sundance music venues I had been inside during the intervening hours charged $4 or $6 for a bottle of Stella Artois.
More importantly for readers is the second discovery I made regards a campaign sponsored by Stella Artois to raise money for water.org.
Now, I already have several Stella Artois chalices at home. But to my surprise the glass chalice holding my beer was a design I had not seen before.
I looked at the glass chalice intricate design. After having been on the streets of Park City for nearly 12 hours, it took me a little while to piece together that the Stella Artois Sundance lounge had a higher purpose than getting movie buffs drunk on free beer.
The glass was engraved with the words “Water India”.
Then I looked around and saw water.org on signage, on displays and on video screens around the room.
Water.org is a non-profit organization co-founded by Matt Damon and Gary White to help bring clean water to communities around the world.
Stella Artois is sponsoring the Buy a Lady a Drink campaign to sell chalices for $12 in support of water.org.
I looked at the chalice in my hand and noticed two other designs on the bar counter.
There are three Stella Artois chalice designs for Ethiopia, Honduras and India.
Disappointingly, the people working the lounge were not able to tell me how one goes about buying a chalice.
Here is the link for http://www.buyaladyadrink.com/. The chalices are sold for $12 each through Amazon.com. Unfortunately, they are sold out at the time I published this article, but they should be back in stock soon.
Every chalice purchased will provide 5 years of clean water for one person in the developing world.
That kind of ROI makes it worthwhile to Buy a Lady a Drink today.