Yesterday, Hyatt Gold Passport’s Stay More Play More promotion press release made the rounds in the industry.
The headline captured my attention.
New Personalized Promotion Provides Even More Value to Hyatt Gold Passport® Members
I clicked on the article to learn how Hyatt Gold Passport members get even more value through the new personalized promotion?
Hyatt’s award-winning loyalty program, Hyatt Gold Passport, launches the Stay More Play More global promotion. Now, every visit to a Hyatt hotel puts loyalty members even closer to an exciting vacation, whether it is the warm, sandy beaches of Aruba or the hustle and bustle of downtown Tokyo. Beginning today, Hyatt Gold Passport members can register to reveal a personalized offer for an opportunity to earn thousands of bonus points on eligible stays.
I do not see anything in the press release explaining how a new personalized promotion provides even more value to Hyatt Gold Passport members. The promotion provides more value for Hyatt stays, but is there actually any ‘more’ value in a personalized promotion?
Loyalty Traveler – Hyatt Gold Passport Stay More Play More Jan 15 to April 30, 2015 registration (January 9, 2015).