Element Hotels are a room and hotel concept I like. A one-room apartment style space based on environmentally green concepts is a fine model for the hotel industry. The first Starwood Hotels extended stay brand Element Hotel opened in 2008. Six years later, there are only 11 Element Hotels open in North America. Element is Starwood’s smallest brand. The first Aloft opened less than a year before Element. Aloft currently has more than 80 hotels.
Element Basalt Aspen Valley opening August 2015 is in a town on Highway 82 on the way to Snowmass and Aspen, Colorado. That is fine when driving from Interstate 70. When arriving at Aspen-Pitkin County Airport (ASE), Basalt will be driving away from the ski resorts. Hopefully the distance to the ski resorts keeps the rates below $200 per night. Ha-Ha. The press release states less than 30 minutes drive to Snowmass or Aspen. Highway 82 gets some serious traffic congestion at times.
An apartment style hotel with Element Basalt Aspen Valley adds to Starwood’s growth in the Aspen ski and summer resort area. Starwood Hotels had only St. Regis Aspen until a couple years back when it was joined by Westin SnowMass Resort and more recently, a second property Wildwood Snowmass. There will be four hotels in the Aspen area with the new Element August 2015.
Element Basalt Aspen Valley will have 113 rooms. The hotel will be located within the new Willis Town Center. This will be the second Element Hotel in Colorado.
Element Basalt Aspen Valley will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly(R) Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures will include a state-of-the-art, 24-hour fitness center, pool and outdoor hot tub, and 626 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with Element’s complimentary bikes to borrow and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.
Starwood Press Release
I have stayed in two Element Hotels in Las Vegas and Denver. The design was almost identical for the two hotels, except Denver had an indoor pool and Las Vegas an outdoor pool.
Element Hotels have kitchen cooking facilities and this Las Vegas kitchen had a full size refrigerator.
Here is my hotel review of the Element Denver Park Meadows from 2011.
Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.
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