Jul272014

InterContinental London Westminster rebranding to Conrad in September 2014

InterContinental London Westminster rebranding to Conrad, a Hilton Worldwide luxury hotel brand, is a major hotel shift for the two year old central London property located between Parliament and Buckingham Palace. The six floor, 256 room hotel with 42 premium rooms and suites will not close during the rebranding transition from an IHG InterContinental to Hilton Conrad in September 2014.

InterContinental London Westminster was a recent addition to London luxury hotels, opening in December 2012, after £150m ($225m USD) investment to refurbish the former government building of Queen Anne’s Chambers.

The hotel owners decided Conrad was a better brand fit for their property.

Loyalty Traveler – InterContinental London Westminster Hotel (March 25, 2013)

Hilton London Bankside is another major Hilton property opening in London summer 2015.

IC Westminster

InterContinental London Westminster (March 2013) will become Conrad London Westminster September 2014.

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Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.

Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. Check out current hotel loyalty program offers across all the major chains in Loyalty Traveler’s monthly hotel promotions guide.

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About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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Comments

  1. “The hotel owners decided Conrad was a better brand fit for their property.”

    Hmmm. Unlikely. It is the wrong hotel in the wrong place in the wrong building. Nothing will change that.

    The only upside with Conrad is that IC loyalists already had an established IC to stay at and I doubt many wandered across to Westminster. With no existing Conrad (and most of the central Hilton hotels in London being pretty ropey) it will pick up some business from Hilton loyalists who previously had nowhere decent to go.

    Worth noting that the hotel was turning up a lot on discount deals sites like Travelzoo. It simply wasn’t getting the volume and I doubt that will change.

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