New IHG PointBreaks Hotels bookable Monday, March 24 and secrets of marketing

How did bloggers know about the new PointBreaks list on Thursday before it was posted on the IHG Community online forum Friday?

The secret is we have inside information directly from IHG Americas corporate communications in Atlanta.

The email came from Atlanta on Thursday telling select bloggers that the list of new PointBreaks hotels will be posted on IHG Rewards Club Community on Friday. The official release on Monday on the IHG website is when the PointBreaks hotels become bookable at 5,000 points per reward night for stays March 24 to May 31, 2014.

Post it once, post it twice and third times a charm when you can actually book these PointBreaks hotels.

In the blogosphere where page views = income, the IHG email generated several posts around the blogosphere on Thursday, March 20 with a list of seven PointBreaks hotels to display as a teaser.

On Friday, March 21 the full list was revealed on IHG Rewards Club community forum and bloggers created a second post with the entire list of new PointBreaks hotels to inform readers the hotels can be booked on Monday.

On Monday, March 24 the full list will be posted again on blogs with the link to the PointBreaks page for booking.

In past years someone would notice the list of IHG PointBreaks hotels and post it to FlyerTalk and then bloggers scrambled to get the list organized and formatted for a blog post.

These days, IHG leaks the information to a set of bloggers who then create two posts on PointBreaks hotels before they are even bookable.

This is how marketing works in the blogosphere these days. Inside information bloggers receive in advance of official releases is a joint effort between corporate marketing and a blogger’s desire for blog page views generated from new information.

(Wink-Wink: Keep your eyes open for a blitz of Hilton blog posts on Monday that will drown out the IHG PointBreaks posts. Perhaps TravelBloggerBuzz will do a blog count on the number of posts published Monday.)

I skipped Thursday’s initial IHG PointBreaks post, since I knew the full list was coming out yesterday.

So, without further insight, here is the full list of IHG PointBreaks hotels to be posted on Monday, March 24. These hotels will be available for reward nights at 5,000 points per night for stays March 24 to May 31, 2014. There are 88 hoels in the USA and 63 international hotels.

One of these days I will get to that InterContinental Cleveland on PointBreaks and visit the Rock and Roll Hall of Fame.

United States (88 Hotels)


Holiday Inn Express Dothan North

Holiday Inn Express Greenville

Holiday Inn Montgomery Airport South


Holiday Inn Express Batesville

Holiday Inn Epress Pine Bluff/Pines Mall


Holiday Inn Canyon de Chelly (Chinle)


Holiday Inn Express Calexico

Candlewood Suites Orange County/Irvine Spectrum

Holiday Inn Express Lathrop-South Stockton

Holiday Inn San Diego North Miramar

Holiday Inn Selma-Swancourt

Holiday Inn Express Tracy


Candlewood Suites Craig-Northwest


Holiday Inn Express Hartford-Downtown

Holiday Inn Express Southington


Holiday Inn Dover-Downtown

Holiday Inn Express Seaford-Route 13


Holiday Inn Express Perry

Holiday Inn Express Arcadia


Holiday Inn Express Atlanta-Johns Creek

Holiday Inn Express Blairsville

Candlewood Suites Columbus Fort Benning

Candlewood Suites Warner Robins/Robins AFB


Holiday Inn Express Newton

Holiday Inn Express Sioux Center


Candlewood Suites Idaho Falls


Holiday Inn Express Le Roy-Bloomington Area

Candlewood Suites Aurora-Naperville

Holiday Inn Express Lincoln


Candlewood Suites Elkhart

Holiday Inn Express Goshen

Holiday Inn Express Warsaw


Holiday Inn Express El Dorado


Candlewood Suites Bowling Green

Candlewood Suites Radcliff-Fort Knox


Holiday Inn Morgan City

Holiday Inn Express Eunice


Candlewood Suites West Springfield


Holiday Inn Warren

Candlewood Suites St. Joseph/Benton Harbor


Holiday Inn St. Cloud


Holiday Inn Express Sedalia

Holiday Inn Express Warrensburg


Holiday Inn Express Forest

Holiday Inn Express Laurel


Holiday Inn Helena

North Carolina

Holiday Inn Epress Forest City

Holiday Inn Express Williamston

Holiday Inn Express Murphy

North Dakota

Holiday Inn Express Jamestown

Holiday Inn Express Minot South


Holiday Inn Express Omaha-Southwest

New Jersey

Holiday Inn Philadelphia South-Swedesboro

Holiday Inn Somerset-Bridgewater

New Mexico

Candlewood Suites Roswell New Mexico


Holiday Inn Express Elko

New York

Candlewood Suites Elmira Horseheads

Candlewood Suites Nanuet-Rockland County


Holiday Inn Express Greenville

Holiday Inn Wilmington

Holiday Inn Express Mt. Vernon

InterContinental Cleveland



Holiday Inn Express Altus

Holiday Inn Express Owasso

Holiday Inn Express Weatherford

Holiday Inn Express McAlester


Holiday Inn Express Frazer-Malvern

Candlewood Suites Harrisburg

Rhode Island

Crowne Plaza Providence-Warwick (Airport)

South Carolina

Holiday Inn Express Newberry

South Dakota

Holiday Inn Express Winner


Holiday Inn Express White House

Holiday Inn Express Dyersburg


Holiday Inn Express Brady

Holiday Inn Express Brownfield

Holiday Inn Express Duncanville

Candlewood Suites Baytown

Candlewood Suites Deer Park

Holiday Inn Express Orange

Stayridge Suites Salt Lake-West Valley City


Holiday Inn Express Kilmarnock

Holiday Inn Express Orange

Candlewood Suites Richmond North-Gen Allen


Candlewood Suites Lakewood


Holiday Inn Wausau-Rothschild

Candlewood Suites Milwaukee Airport-Oak Creek

West Virginia

Holiday Inn Express Charleston-Southridge


Candlewood Suites Sheridan

Asia & the Pacific (10 hotels)

The People’s Republic of China

Holiday Inn Zhuhai

Holiday Inn Zhengzhou

Crowne Plaza Zhengzhou

InterContinental Hangzhou


Crowne Plaza Beijing Zhongguancun

Holiday Inn Jasmine Suzhou


InterContinental Marine Drive-Mumbai


Republic of Korea

Holiday Inn Gwangju


Holiday Inn Clark


Holiday Inn Express Taoyuan

Africa & the Middle East (3 hotels)


Crowne Plaza Nairobi

Saudi Arabia

Crowne Plaza Al Khobar

United Arab Emirates

Staybridge Suites Abu Dhabi-Yas Island


Europe (27 hotels)


Holiday Inn Villach


Holiday Inn Sofia

Czech Republic

Holiday Inn Brno


Holiday Inn Clermont-Ferrand Centre

Holiday Inn Express Marseille-Provence Airport


Holiday Inn Berlin-Mitte

Holiday Inn Express Dortmund

Holiday Inn Express Baden-Baden

Holiday Inn Express Guetersloh

Holiday Inn Minden


Holiday Inn Cagliari

Holiday Inn Milan-Linate Airport


Holiday Inn Vilnius

Netherlands (Holland)

Holiday Inn Eindhoven


Holiday Inn Moscow-Vinogradovo


Holiday Inn Express Alicante

Holiday Inn Express Pamplona

Holiday Inn Express Madrid-Alcorcon

Holiday Inn Express Madrid-Leganes

United Kingdom

Holiday Inn Express Antrim-M2, JCT. 1

Holiday Inn Bolton Centre

Holiday Inn Doncaster A1 (M), JCT .36

Holiday Inn Express Liverpool-Knowsley M57, JCT .4

Holiday Inn Reading-West

Holiday Inn Express Swansea-West M4, JCT .43

Holiday Inn Stevenage

Holiday Inn Leeds-Wakefield M1, JCT .40


Americas (23 hotels)


Holiday Inn Express Red Deer

Holiday Inn Express Sherwood Park-Edmonton Area

Holiday Inn Express Whitecourt Sourtheast

Holiday Inn Surrey East-Cloverdale

Holiday Inn West Kelowna

Holiday Inn Winnipeg-South

Holiday Inn Halifax Harbourview

Holiday Inn Express Chatham South

Holiday Inn Express Toronto-Mississauga


Holiday Inn Fortaleza

Holiday Inn Express Sumare Ave. Sao Paulo


Intercontinental Medellin


Costa Rica

Holiday Inn San Jose-Aurola


Holiday Inn Express Quito

El Salvador

Crowne Plaza San Salvador


InterContinental Real Tegucigalpa



Crowne Plaza Lima


Holiday Inn Express Manzanillo

Holiday Inn Express Tuxtla Gutierrez La Marimba

Holiday Inn Durango

Holiday Inn Express Guadalajara Iteso

Holiday Inn Matamoros

Staybridge Suites Queretaro


Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.

Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.

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About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined in 2008.

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  1. They don’t send their leak emails to me!

    To be fair, though, this is the best deal of its type that any chain offers and it deserves the PR. My post on Friday got literally double the views of the other two posts I made that day.

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