Marriott Rewards and Ritz Carlton Rewards added 3.4 million new members in 2013. The combined loyalty programs have seen 50% growth in membership over past five years.
Full-service hotels in Marriott, Renaissance, Autograph Collection and Ritz-Carlton experienced 3.3% increase in average daily rate systemwide and even higher 4.3% increase in rates for North America in 2013.
North American limited service hotels in Courtyard, Residence Inn, SpringHill Suites, TownePlaceSuites and Fairfield Inn & Suites had 2.5% increase in average daily rates in Q4 2013.
Marriott added 47 new properties (7,681 rooms) to its worldwide lodging portfolio in the 2013 fourth quarter, including The Ritz-Carlton Almaty in Kazahkstan, the JW Marriott Hotel Hanoi and the Hotel Am Steinplatz, an Autograph Collection hotel in Berlin. Fourteen properties (2,532 rooms) exited the system during the quarter. At year-end, the company’s lodging group encompassed 3,916 properties and timeshare resorts for a total of nearly 676,000 rooms.
Here is a table with the numbers of hotels and average rates by hotel brand. There is a discrepancy between my table with 3,805 hotels and Marriott data listing 3,916 hotels due to 62 timeshares, 3 Bulgari hotels that do not participate in Marriott Rewards and around 40 more Ritz Carlton hotels listed in Marriott’s financial report than hotels listed on the Ritz Carlton website. There is not sufficient detail to determine how to account for the 111 properties difference between Marriott’s report and my table for the main hotel brands.
Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.
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