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Holiday Inn NYC Midtown 31st St rebranding to Hyatt Herald Square Q3-2014

Manhattan, New York is the hotel news hot spot lately. This week it was announced that Chesapeake Lodging Trust has entered into a franchise agreement with Hyatt Hotels to rebrand the Holiday Inn NYC Midtown 31st St to the Hyatt Herald Square in Q3 2014. The hotel property will close in August 2014 for a $6 million renovation through September before the Hyatt Herald Square opens around October 2014.

The design plans are being developed by Paul Vega, founder of VLDG designs of New York and will capitalize on the hotel’s proximity to the Herald Square neighborhood and the nearby Fashion District of Manhattan. The design takes cues from the tactile nature of both industries, creating ideas inspired by the industrial techniques used in each form of production.

The transformational plans include an all-inclusive renovation to each of the 122-guestrooms with custom furniture pieces, new softgoods and seating and extrinsic art influences from the local region. The first floor will be transformed into an intimate upscale lobby and food and beverage experience with gathering spaces geared toward the discerning business and leisure traveler seeking convenient access to business demand generators and the plentiful leisure attractions of Manhattan.

Wall Street Journal Feb 5, 2014

Hyatt Herald Square  will be the eighth Hyatt property in Manhattan.