ChicagoBusiness.com reported yesterday that the Four Points Chicago Magnificent Mile will rebrand to the Marriott AC brand. Marriott has plans to bring the European AC brand to Miami, New Orleans, Kansas City and San Diego. There are currently no AC by Marriott hotels in the USA. There is no date for conversion announced and the Starwood website is still taking reservations well into 2014.
AC is a Spanish brand purchased by Marriott and renamed to AC Hotels by Marriott in June 2011. AC Hotels currently has 79 properties located in 51 cities of Spain, 2 cities in Portugal and 10 cities in Italy.
AC Hotels are listed as an upscale hotel brand by STR Global in its 2013 chain scale. This is the same hotel market segment for Hyatt Place, Hilton Garden Inn and Four Points.
The brand is targeting Generation Y travelers with European cosmopolitan design style.
Remembering Four Points Chicago Magnificent Mile
Last February I arrived in Chicago a few hours before a blizzard hit the city. The CTA Blue Line train from ORD with a changeover to another line in the Loop put me within a couple blocks of the Four Points Chicago Magnificent Mile a bit after midnight. Chicago has good, cheap public transportation from ORD to Downtown Chicago. You have to be traveling light enough to carry your bags up and down stairs to change trains.
Chicago was not scary around the Magnificent Mile north of the Chicago River as drinkers left bars and taxis prowled the streets for customers while I dragged my roller bags along the crusty icy sidewalks.
The hotel has a good location a block off Michigan Avenue and a Trader Joe’s market is on the same block as the hotel for convenient food.
The lobby will likely be changed as an AC Hotel to add more colors, although it has a bit of color already. I hope the Chihuly glass art work remains.
Here is my 2013 hotel review of Four Points Magnificent Mile.