Last week January 15, Stephen Colbert had a piece on the Discover America Brand USA video promoting the USA as a foreign tourist destination. The centerpiece of his Colbert Report piece focused on the ‘Land of Dreams’ song written by Rosanne Cash and the video posted on the DiscoverAmerica.com website.
Stephen Colbert calls this a new video. I wrote about the ‘Land of Dreams’ video on April 25, 2012. Not so ‘new’ in 2014. The video started out in a few global markets like Germany and Japan and spread to other countries as the Brand USA marketing campaign for Discover America has grown.
Stephen Colbert gives a big ‘middle finger’ up to America’s government beg fest for foreign tourists. Stephen does not like an advertisement begging for the world’s approval.
And Stephen asks why America’s video has no display of baby pageants, guns or lap band surgery?
Colbert’s Discover America commercial tagline suggestion is:
America, come or don’t. We don’t give a shit.
– Stephen Colbert
‘Land of Dreams’ is a beautiful song and video that has over one million YouTube views since its release in 2012.
Check it out here.
In my travels to discover America the past few years, the most prevalent trend I have seen is the number of foreign tourists in our National Parks matches or exceeds the number of Americans in the parks of the western USA. Foreign tourists see many of the best parts of America many of the native folks miss.
This year I hope to discover more of my America while parahawking at Eagle Arm Canyon and whitewater rafting down jaguar-spooning rapids.
In all seriousness, check out the DiscoverAmerica.com website where you can download ‘Land of Dreams’ and learn more about our government beg fest for international tourists.
America, the beautiful.
Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.
Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.