W Hotels turn 15

HotelNewsNow has an article this week, “W put ‘lifestyle’ on map 15 years ago,” sharing some insight into how W Hotels impacted the development of lifestyle hotels.

Interestingly the comments on this article point to Kimpton Hotels as launching this trend a decade earlier, but without the marketing power of SPG to push the concept into the public eye.

My first W Hotel stays were in 2003 at W Newark Silicon Valley (now an Aloft hotel) and W Sydney in Woolloomooloo (now a Taj Hotel).

Since then I have stayed at W San Francisco, W Chicago Lakeshore, W Washington D.C. and W New York Union Square. I have also visited a couple other W Hotels.

Lost W Hotel of Woolloomooloo (8-26-2012).

My hassle-free stay @W New York Union Square (10-5-2012)

W Silicon Valley, Newark, California (5-30-2011)

W Silicon Valley Fly-by in HD (July 28, 2009) – This piece touches on the adjacent wildlife refuge and history of sea salt production in San Francisco Bay.

W San Francisco in HD (Sep 4, 2009) – Loads of photos

My Square Foot – Are Hotels Like Men? (8-30-2010) – commentary on W San Francisco room size.

W Chicago Lakeshore Hotel (Oct. 26, 2010)

W Chicago City Center in Blue Ray (October 27, 2010)

W Barcelona Extreme WOW Suite (9-19-2012)

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined in 2008.

More articles by Ric Garrido »


  1. The W hotels, from the start, have seemed to have way more of a “nightlife” entertainment angle than the Kimpton hotels before them.

Comments are closed.