Hyatt House is the new brand for Hyatt created from the conversion of extended stay properties of SummerField Suites and the 2011 acquisition of Sierra Hotels. There are 53 Hyatt House hotels in the U.S.
From a loyalty program point of view there are a few things to keep in mind with Hyatt House properties:
- complimentary elite upgrade benefit to preferred rooms does not apply to Hyatt House or Hyatt Place.
- Diamond elite welcome amenity is 500 bonus points for Hyatt House and Hyatt Place instead of 1,000 points for other full-service brands.
- A suite upgrade using points at Hyatt House upgrades to a two-bedroom suite.
53 Days of Housewarming
This might be a good time to book a stay at Hyatt House. There will be special festivities and party favors during the housewarming weeks from now into May. You also have the chance to enter for an exclusive housewarming gift from each Hyatt House property valued at over $1,000.
Sara Kate Gillingham-Ryan is the featured personality for this promotion. She is the author of cookbook Good Food to Share. Here is a YouTube video of Sara, award-winning food blogger, discussing her cookbook.
As a part of this initiative, Gillingham-Ryan and HYATT house have created a hotel handbook that every guest will receive upon check-in during the 53 days. This how-to guide includes great tips and tricks for making life on the road more comfortable, along with recipes from Gillingham-Ryan’s recently released book, Good Food To Share, all which can be prepared from the comfort of a HYATT house kitchen suite. Other on-property festivities include fresh baked cookies each night, an additional housewarming party favor for guests and an exciting sweepstakes at each property to win Sara Kate Gillingham-Ryan’s ultimate housewarming prize pack filled with must-have items that will allow guests to feel both connected and relaxed while traveling.
The concept behind this campaign for Hyatt House is conveying the image of an extended stay hotel where guests can live. The kitchen truly is the distinctive feature of Hyatt House and other extended stay hotel properties in brands like Marriott Residence Inn and TownePlace Suites, Starwood Element, IHG Candlewood Suites and Staybridge Suites, and Hilton Home2 Suites.
The site http://www.house.hyatt.com/housewarming seems to confirm this concept.
Join us for our 53 days of housewarming at each of our 53 locations to celebrate the introduction of HYATT house.
- Receive a party favor and munch and mingle with freshly baked cookies.
- Sara Kate Gillingham-Ryan, founding editor of Apartment Therapy and TheKitchn.com has put together her favorite recipes and traveling tips for living comfortably while you’re on the road. Enjoy our House Therapybooklet, created exclusively for HYATT house.
- Like us on Facebook and enter for a chance to win in our housewarming Facebook contest.
Welcome to HYATT house, a place you can live, not just stay.
- Fill up with our free hot breakfast and Evening Social (some locations have an H BAR in lieu of the Evening Social)
- Spread out and settle in with separate living spaces in one- and two- bedroom residentially inspired Kitchen Suites.
- Roam free with complimentary Wi-Fi everywhere.
- Convenient 24-hour Guest Market for grab-and-go shopping.
- No need to over-pack with same-day dry cleaning and 24-hour laundry.
Drop in to HYATT house and fill out an entry form by May 3, 2012.
HYATT house housewarming Prize Pack
At each of the 53 HYATT house properties during the 53 days of housewarming, Gillingham-Ryan has created a limited edition housewarming prize pack valued at more than $1,000. The exclusively curated pack is filled with relaxing scents, luxurious home goods and even the new iPad HD. During the 53 days, anyone 18 and over can drop an entry form at the front desk for a chance to win. Visit hyatthouse.com/housewarmingfor more details.
There are 53 separate sweepstakes with one randomly selected winner in each sweepstakes winning a prize with an approximate retail value of $1,054. No purchase is necessary to enter or win. Entry closes on May 3, 2012, and full rules are available at each hotel’s front desk.
Hyatt House Facebook Contest
HYATT house is offering consumers the chance to win a trip to any HYATT house of their choice with up to nine friends, including round-trip transportation and an exclusive HYATT house party by inviting them to share their top travel secrets for how they make themselves feel at home on the road. So whether it’s wearing bunny slippers around the kitchen suite or chugging a glass of chocolate milk after midnight, participants are invited to share their travel secret at www.facebook.com/hyatthousefor a chance to win.
No purchase necessary to enter or win. Open to U.S. residents who at least 21 and age of majority and have a Facebook account. To enter, submit a statement of 60 words or less regarding tips on how to relax when traveling between 12:00:00 a.m. (ET) on 3/12/12 and 11:59:59 p.m. ET on 5/14/12 on the Hyatt House application on the Hyatt House Facebook page. Ten (10) finalists will be judged equally on creativity, originality, and applicability to theme. Finalists receive no prize. One (1) winner will be selected from the finalists by reapplying the same criteria. Winner will receive accommodations at any available Hyatt House in the U.S., airfare, and one dinner for winner and nine (9) guests (Total ARV: $10,000). Not sponsored, endorsed, administered or associated with Facebook. Void where prohibited by law. For full rules, visit the contest application on the Hyatt House Facebook page. Sponsor: Hyatt Corporation, 71 S. Wacker Dr., Chicago, IL 60606.
Branding spelling unhinged from spelling conventions
The spelling of HYATT house in the hotel brand logo actually uses all caps in Hyatt and no caps in house. Excuse me if I write Hyatt House. Not following proper name conventions is a pain when writing the blog.
I’ll likely write Hyatt House and wait to see if my brain catches on to the capital letter thing. Starwood Hotels aloft is another brand logo name without a capital letter.