Starwood EMEA Discounts at

Last week BoardingArea blogger VeryGoodPoints posted “Starwood’s Beat the Timer how did I not know about this!?!

I am asking myself the same question?

You definitely need to know about Starwood’s Beat the Timer site if you are a Starwood Hotels fan and want discount rate options for hotels in Europe.

This post shows a rate analysis for three hotels selected today from Starwood’s Beat the Timer site for discount rates in Europe, Middle East and Africa.

After reading the Very Good Points blog post I did a little more research to find a very short three year old thread on FlyerTalk started October 30, 2009 and only 20 posts to date with just six posts in last 14 months. A post by Brian Cohen of The Gate from February 13 2011 described Starwood’s Beat the Timer.

The thing that blew my mind is I saw I commented on the Starwood Beat the Timer post on The Gate blog last year, yet I was traveling at the time in Washington D.C. for ten days and I got quite sick with the flu and I totally forgot about the Beat the Timer site until the recent BoardingArea blog jogged my memory this past week.

Starwood Hotels rates

  • Hotels are listed for 72 hours.
  • Over 250 participating hotels in Europe, Middle East and Africa.
  • 90-day calendar available with rates when a hotel is selected.
  • rates are prepaid, no cancellation or changes allowed.
  • Limited number of rooms.
  • VAT, taxes and service charges may be additional and listed on booking page.


Starwood Hotels Beat the Timer Rate Analysis

My analysis picked three hotels randomly for rate comparisons to other available Starwood website rate discounts.

  1. Sheraton Essen Hotel, Essen, Germany Thur. April 5 – Sat. April 7, 2012.
  2. Hotel Alfonso XIII, Seville, Spain Wed. March 21- Sun. March 25, 2012
  3. Sheraton Prague, Charles Square Hotel Thur. April 12 – Mon. April 16, 2012.


Sheraton Essen Hotel, Essen, Germany Thur. April 5 – Sat. April 7, 2012.

Beat the Timer rate = 89 EUR/night (US$118). Prepaid, nonrefundable at time of booking.

Lowest Rate Best Available Starwood Site = 149 EUR/night (US$197). No deposit required and may be cancelled up to day of arrival.

Award night = 10,000 points or Cash & Points for $60 + 4,000 points per night.

Beat the Timer has the best rate by far for the Sheraton Essen Hotel on these dates for a two-night stay.


Hotel Alfonso XIII, Seville, Spain Wed. March 21- Sun. March 25, 2012.

This Luxury Collection hotel is just about to reopen on March 15 after a ten month closure for refurbishment.

Beat the Timer rate = 245 EUR/night (US$324). Prepaid, nonrefundable at time of booking. $1,296 for 4 nights.


AAA or Senior rate at Starwood Site = 248 EUR/night (US$328). No deposit required and may be cancelled up to day before arrival. $1,312 for 4 nights. $16 more on a $1,300 reservation is a premium I would pay for the flexibility to cancel the hotel without penalty up to day before arrival.


Award nights = 20,000 points or 80,000 points for 4 or 5 night stay.

Cash & Points for $150 + 8,000 points per night or $600 + 32,000 points for 4-night stay.

Beat the Timer has the lowest rate, but the flexibility of the AAA rate seems a better deal to me than saving $16 on a nonrefundable hotel stay.

The Award nights option of 80,000 points to save $1,300 gives a very low redemption value for Starpoints of $16.25 per 1,000 points.

SPG Cash & Points is far higher value with $700 in hotel rate savings for 32,000 points and a redemption value of $21.88 per 1,000 points, but that is still a relatively low redemption value. I shoot for at least $30 per 1,000 points and often get over $50 per 1,000 points through SPG Cash & Points awards.

Pay 3, Get 1 Free Starwood Special Rates

Starwood Hotels has special extended-stay rate offers for select hotels and resorts worldwide with 3rd night free, 4th night free, 25% off 5 nights and 2 nights free on 6-night stays.

Hotel Alfonso XIII is available for the dates of March 21-25, 2012 using the 4th night free rate to bring the nightly cost down to 206.25 EUR or 825 EUR for US$1,091 for this four night stay.

This rate has the same prepaid, nonrefundable terms as BeattheTimer rate but saves 155 EUR (US$205) on a 4-night stay.


4th night free Starwood rate is the best deal for Hotel Alfonso XIII in Seville for the dates selected.


Sheraton Prague, Charles Square Hotel Thur. April 12 – Mon. April 16, 2012. rates for this hotel are as low as 93 EUR per night or US$123.


The lowest prepaid rate for the same dates is US$186 per night.

4th night free rate is US$176 per night.

Beat the Timer has the best rate by far for the Sheraton Prague Charles Square Hotel on these dates for a four-night stay.


Conclusion: Starwood Hotel rates on were the lowest rate by far for two of three hotels surveyed. Using the Starwood site for extended stay discounts returned a 4th night free rate lower than Beat the Timer for Hotel Alfonso XIII, a category 6 hotel.

Add to your favorites. This is a Starwood Hotels special rate website to remember when traveling to Europe, Middle East and Africa regions. And the fact that hotels change regularly while the booking window is up to 90 days in the future makes this a site to check regularly for your future travels with Starwood Hotels.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined in 2008.

More articles by Ric Garrido »


  1. […] The Loyalty Traveler gives us some details and price comparisons for Starwood’s Beat the Timer deals. The site gives you 72 hours to book deals at hotels in Europe, the Middle East, and Africa. Locations and dates of stay are limited, as well as the number of rooms available for each property, but if you can find a room that fits with your plans, there are some potentially good deals. As always, make sure to check publicly available rates before booking to make sure you are getting as good of a deal as you think. Details HERE. […]


  1. People have commented that the SET code for Beat the Timer sometimes produces lower rates even when the property isn’t listed as a current BTT property. So, if you are traveling to Europe and the hotel isn’t listed, try using the BTT SET code anyway.

  2. Thanks, Ric, for the mention!
    The SET Rate for BTT is: 387696 and as Mark commented, it does seem to work at times even if the hotel isn’t listed on the BTT website.

    I’m in Europe for a month and just used BTT to book a weekend at the Westin Barcelona – one of my bucket list hotels. The BTT rate is $257 USD (good for another 2 hours). The Lowest Avail Rate was $295 and my corporate rate was $272. As a Cat 6 hotel, it would have cost me 24,000 points for 2 nights, so no way I was going to use my points for this stay.

    I’m hooked on Beat The Timer now!

  3. I’m one of those who have commented in the past on FT and Milepoint that the BTT set code sometimes works even when not live and this can include peak times when rates are sky high.

    Always worth checking the BTT set code for EMEA region hotels as it often comes up trumps. Just yesterday I booked the Sheraton Heathrow for £39, when the cheapest rate for the date we required was £128.

  4. I have noticed in the last few weeks that the hotels on the site seem to rotate. For example the Palace in Milan was up for 72hours gone for a couple days, then up again, and so on. I would venture this might be why the SET code works sometime when the hotel isn’t listed. Also, keep this in mind if you just missed a deadline – there’s a decent chance the hotel will be back in a couple of days.

  5. And yes, I have always received points and stay credit for Beat The Timer stays.

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