Hilton Worldwide acquisition of the Elysian Hotel in November 2011 will give Chicago a new Waldorf Astoria Collection hotel when the Elysian is rebranded February 1, 2012. Hilton is expanding its luxury brand footprint in key North America cities with growth in Waldorf Astoria Collection and Conrad brands. These two brands currently hold 22 hotels in Waldorf Astoria Collection and 17 hotels in Conrad globally.
The Elysian is currently the #1 hotel of 165 hotels in Chicago ranked on TripAdvisor.com. A food critic I met last month in Chicago raved about dining at Ria, a 2011 two Michelin star restaurant at the Elysian.
New York will see the fifth Conrad Hotel in North America open in 2012 in the Manhattan financial district adjacent to the headquarters of Goldman Sachs. Apparently the market segment for Conrad is contemporary aesthetic luxury while Waldorf aims for traditional luxury market.
Hilton is looking to expand its presence in the U.S. with key luxury properties in cities like San Francisco, Los Angeles, Boston and Washington D.C.
Source: Hotels News Now