Starwood Hotels adds guest reviews to its hotel websites

Starwood Hotels launched a new feature this week on its hotel websites with a tab for hotel reviews.

The upper right tab “Reviews” takes you to the message:

Write a Review

If you’ve stayed with us in the past 18 months and would like to write a review for this hotel, please sign in below or enter your reservation confirmation number and last name.

I checked more than a dozen hotels in Los Angeles, San Francisco, New York and London, but I was unable to locate any hotel reviews published since this new feature launched two days ago.

Here is your chance to be the first and make an impression – good, bad or mixed about a Starwood Hotel where you stayed and have something to say.

Message at bottom right "Write the first review".

I gave the “Write a Review” page a try while writing this piece. I kind of like the idea of writing the first hotel review for a Starwood Hotel on the hotel property’s webpage.

You must log into your SPG account to start the review process.

Step 1 – Your Hotel Rating asks you to rate the hotel in several categories:

Starwood asks guest to rate the hotel in these categories.

Step 2 Your Review

Guests are asked not to state room rate paid or give personally identifiable information. Guests are also reminded to keep the review focused on the hotel.

Steps 3 asks the month of your hotel stay and one aspect of the hotel guests should know.

Step 4 – Personal Information

I blacked out my nickname since the Starwood site remembered me from my first review when I made a screenshot of this step. My nickname is not LoyaltyTraveler or LT. The site asks if you traveled for business, leisure, your elite level, location, age and frequency of travel.

You can also check a box for an email notice when your review is posted on the Starwood hotel site.

Step 5 – Submit additional SPG feedback to customer service.

This page asks you to rate your likelihood of recommending SPG to another. Finding brand advocates is all the hotel industry rage in loyalty programs these days.

I submitted my review and received a “Thank You for your review” confirmation.

Followed by the notice that reviews for a specific hotel will not be posted on the site until there are at least five reviews submitted for the hotel.

So get writing SPG members.

I’ll follow up with a date when my review is finally posted. I am curious to see if it gets posted in 2011.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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  1. Fascinating. I just published five reviews including a slating of the W New York for it’s stinginess in plat upgrades. Hopefully it will have some affect down the road

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