Hyatt Hotels announced in a press release September 19 the creation of the Hyatt House extended stay brand with 54 hotels through conversions of the current 38 Hyatt Summerfield Suites, and the addition of 16 recently acquired Sierra Hotels that joined the Hyatt chain September 1, 2011.
Hyatt House rebranding and signage is expected to be completed by early 2012 with Hyatt House conversion design elements being completed at properties throughout 2012.
Hyatt remains a limited player in the extended stay market segment with its 54 hotel brand launch in a hotel industry niche dominated by Marriott with Residence Inn, TownePlace Suites and SpringHill Suites brands for about 1,000 extended stay hotels.
The Hyatt House brand press release offers plenty of industry groundbreaking hyperbole. Here is the main part covering the actual hotel design features. Keyed into Hyatt, the hotel company blog, has a 5:26 min video “Introducing Hyatt House” describing the new brand concept with imagery of the design elements for Hyatt House.
Signature Elements: A Little Closer to Home
Working in collaboration with architecture and interior design firm Stonehill & Taylor, every Hyatt House will combine details that surprise and delight with unexpected touches that warmly welcome guests.
“We are thrilled to be working with Hyatt to create signature design elements that truly capture the essence of the Hyatt House brand,” said Michael Suomi, principal at Stonehill & Taylor. “We’ve helped bring to life a new design that mirrors the way people live in their own homes today and raises expectations on what hotel living can be.”
Hyatt House signature elements include:
Engaging Social Spaces: Each Hyatt House will feature a Great Lounge, a multi-purpose area with distinct spaces featuring new signature chairs with built-in digital plugs and gadget resting spots, an oversized social sectional, and a glass-enclosed game room equipped with a state-of-the-art home entertainment system, a pool table, and more. Inspired by the way the kitchen is the heart of any home and revolves around cooking, conversation, and entertainment, the Great Lounge will feature the H Bar, an integrated island that transforms from a breakfast bar in the morning to a cocktail bar in the evening with small plates, providing a place to gather with colleagues, friends and family. Each Hyatt House will provide an extension of its social spaces with a unique backyard concept, complete with a built-in kitchen and conversation area centered around a signature fire pit.
Apartment-Style Suite Design: Hyatt House will feature studio, one- and two-bedroom kitchen suites that are reminiscent of a well-appointed, urban residence designed with extended-stay travelers’ needs in mind. Residence-like touches include peek-a-boo cabinets in the kitchen for quick location of items and an entryway hall tree, a hotel’s version of a mud room where guests can hang keys, coats, umbrellas, and other items. Each suite will also feature a multi-tasking island where guests can prepare a meal, watch TV, or work on their laptop.
Customized Food and Beverage: In addition to a large spread of savory, sweet, and healthy items, Hyatt House guests will enjoy an Eggs Your Way complimentary breakfast where they will be able to order eggs and toppings any way they would like from the chef preparing them fresh each morning. There will also be a daily Open House with high quality food and drinks at happy hour prices offered seven days a week from 5 to 10 p.m. in sync with the schedules of today’s travelers.
The redesigned guest market will offer traditional and gourmet groceries and other items for purchase. Personal shopping services will also be available, giving all guests a chance to easily have their refrigerators stocked with food and comfort items.
“Hyatt House is designed to stand out from other hotels in the select-service and extended-stay category, which will make us more attractive for developers in markets all over the world who want to add preferred brands to their portfolios,” said Hoplamazian. “Expansion of our select-service brands globally is key to achieving our vision of serving as the preferred brand for frequent travelers.”
In addition to its 54 extended-stay hotels currently open in the U.S., Hyatt has additional properties in this segment under development in key markets in North America, the Middle East, and Southwest Asia.
Hyatt House was the name of the first Hyatt Hotel in 1957 at Los Angeles Airport LAX. Here is an old postcard image of the Hyatt House hotel pool courtyard I saw on Flickr with a double H logo seen on the building. The new Hyatt House logo shown in this post is a bit more stylish.
Just think how hotels have changed in the past 50 years.