Searching the Hilton Hotels sites for some interesting promotion news and finding none led me to look at pages of new hotels across the ten Hilton chain hotel brands. Hilton Worldwide has 3,750 hotels in 84 countries. Hilton Worldwide is a huge hotel chain. InterContinental Hotels Group has more hotels and Marriott is slightly smaller than Hilton in hotel number.
The only other larger hotel chains by number of hotels are Wyndham, Choice, Best Western and Accor. None of these larger chains has anything similar in proportion to Hilton for hotels in the upscale and higher market segments. Hilton reached 600,000 hotel rooms in the USA in 2010. There are 29 million HHonors members. About Hilton Worldwide.
Hilton brands hotel construction currently is 72% outside the U.S.
The Hilton Worldwide hotel chain with 3,750 hotels is adding new hotels around the globe every week.
Loyalty Traveler looks at some of the 2011 additions to the HHonors family. The size and geographic scope of Hilton Worldwide is apparent in this survey of the new Hilton brand hotels in 2011.
Most full-service hotels being opened by Hilton Worldwide are located outside of the US. New York City is the one area where new hotel construction and rebranding has continued.
New York – Hilton New York Fashion District – HHonors category 7 = 50,000 points. Opened February 15, 2011.
New York – Hilton New York JFK Airport – HHonors category 4 = 30,000 points. Opening April 15, 2012.
Puerto Rico – El San Juan Resort and Casino – Honors category 6 = 40,000 points. Opened June 15, 2011.
Australia and New Zealand
Hilton Surfers Paradise, Surfers Paradise, Australia – HHonors category 7 = 50,000 points. Opened September 12, 2011.
Hilton Queenstown, New Zealand – HHonors category 5 = 35,000 points. Opened May 19, 2011.
Kawarau Hotel, Managed by Hilton, Queenstown, New Zealand – HHonors category not shown. Opened May 2011.
These are new build hotels in vacation resort locations. Queenstown is a year-round adventure destination and ski resort. The two Queenstown properties are adjacent hotels and the only hotels directly on the shores of Lake Wakatipu.
China has six new Hilton Hotels for 2011.
The one that catches my eye is the Hilton Hangzhou Qiandao Lake. This looks to be a picturesque lake environment about four hours south of Shanghai. The hotel is so new that TripAdvisor.com does not even have an English language hotel review for this property ranked at #7 for the location. Sheraton Qiandao Lake Resort is a category 3 SPG hotel ranked #2 on TripAdvisor today.
Hilton Hangzhou Qiandao Lake – HHonors Reward Category 5 = 35,000 points. Opened July 26, 2011.
Hilton Najing Riverside, Nanjing, China. HHonors category 4 = 30,000 points. Opening November 2011.
Hilton Xian, Xian, China. HHonors category 4 = 30,000 points. Opened August 24, 2011.
Hilton Guangzhou Tianhe, Guangzhou, China. HHonors category 4 = 30,000 points. Opened August 23, 2011.
Hilton Guangzhou Baiyan, Guangzhou, China. HHonors category 4 = 30,000 points. Opened August 31, 2011.
I would love to spend a month and see some of the resort locations like Qingdao Lake and Sanya where many western hotel brands have built upper upscale and luxury hotels in the past decade. Any tourist board or hotel chain want to sponsor a Loyalty Traveler trip? I am sure I would come up with some good stories to tell on my first trip traveling in China.
Europe is a travel market where brand hotels still have potential for much larger growth. Marriott picked up the entire AC Hotels chain in Spain as its new brand joining Marriott Rewards in November 2011 with nearly 100 existing hotels already in place. There is a much larger share of independent hotels operating in Europe compared to the U.S. where hotel brands rule. There are only a few new hotels in the Hilton brand in European countries for 2011.
The Bentley London, a Hilton Hotel – HHonors Reward Category 7 = 50,000 points. Opened July 27, 2011. This Kensington borough hotel is a small boutique hotel with just 64 rooms, each with jacuzzi tub and walk0in shower.
Hilton London Heathrow Airport Terminal 5, HHonors Category 6 = 40,000 points. Opened August 31, 2011.
Hilton Bodrum Turkbuku Resort & Spa, Turkbuku, Turkey is an all-inclusive resort opened June 13, 2011. The HHonors hotel category is listed as “Distinctive Rewards” which is used for all-inclusive properties, but the hotel is not listed on the all-inclusive resorts reward page. My sample booking showed 60,000 points per night.
Hilton Bursa Convention Center and Spa, Bursa, Turkey – HHonors Reward Category 5 = 35,000 points. Pushed back December 2011 open to April 2012.
Germany – Hilton Frankfurt Airport, Frankfurt, Germany. HHonors Reward Category 6 = 40,000 points. Hotel construction is actually ahead of March 2011 schedule and web page states reservations are being accepted for February 1, 2012.
Egypt – Hilton Cairo Zamalek Residences – Hilton HHonors Reward Category 4 = 30,000 points. Opened April 20, 2011.
Egypt – Hilton Marsa Alam Nubian Resort – Hilton HHonors Reward Category “Distinctive Rewards”. I could not find any HHonors hotel reward availability to determine nightly rate in points for this all-inclusive resort. Opened July 31, 2011. Located on the west coast of Egypt’s Red Sea.
Equatorial Guinea – Hilton Malabo, Malabo – Hilton HHonors Reward Category 6 = 40,000 points. Opened May 31, 2011.
Namibia – Hilton Windhoek – Hilton HHonors Reward Category 5 = 35,000 points. Opened May 27, 2011.
Seychelles – Hilton Seychelles Labriz Resort & Spa, HHonors Reward Category 6 = 40,000 points. Opened March 2, 2011.
South Africa – Hilton Cape Town City Centre, Hilton HHonors Reward Category 5 = 35,000 points. Opened April 5, 2011.
Qatar – Hilton Doha, Doha, Qatar – Hilton HHonors Reward Category 6 = 40,000 points. Opening March 1, 2012.
United Arab Emirates – Hilton Dubai Jumeirah Residences – HHonors Reward Category 7 = 50,000 points. Opening December 1, 2011.
United Arab Emirates – Hilton Sharjah, Sharjah, U.A.E. – HHonors category 4 = 30,000 points. Opening April, 2012.
India is one of the so-called BRIC countries where most of the global hotel development is currently targeted to reach emerging travel markets in the countries of Brazil, Russia, India and China. Interestingly, there are no Hilton brand hotels going up in Russia or Brazil that I see listed for 2011 or the near future. India has seen several new Hilton Hotels in 2011.
India – Hilton Mumbai International Airport, Mumbai, India – HHonors category 6 = 40,000 points. Opened January 3, 2011.
India – Hilton Chennai, Chennai, India – HHonors category 6 = 40,000 points. Opened February 27, 2011.
India – Hilton New Delhi Mayur Vihar, New Delhi, India – HHonors category 4 = 30,000 points. Opened October 1, 2011.
India – Eros Hotel Managed by Hilton, New Delhi Nehru Palace – No HHonors reward category listed. Opened July 2011.
Azerbaijan – Hilton Baku, Baku, Azerbaijan – Hilton HHonors Reward Category 6 = 40,000 points. Opening November 20, 2011.
Colombia – Hilton Bogota, Bogota, Colombia – Hilton HHonors Reward Category 3 = 25,000 points. Opening January 1, 2012.