Las Vegas Hilton likely rebranding for 2012

Hilton Worldwide corporate has put Las Vegas Hilton on notice that it intends to end the hotel casino licensing agreement January 1, 2012 and remove the property from Hilton HHonors. The hotel has been a Hilton since the 1970s, but the recession and downturn in casino revenue in Las Vegas has placed Colony Capital, the current owners since 2004, in financial straits. The owners blame fixed labor and benefits cost in their inability to maintain loan payments. News story link.

Las Vegas Hilton is a major business hotel adjacent to the Las Vegas Convention Center. The hotel is also a tram stop on the Vegas monorail.

Las Vegas Hilton is generally an incredible bargain for HHonors members and one of the lowest priced Las Vegas hotels in a major hotel loyalty program.

Thursday, June 30 rate going into the July 4 holiday weekend is $43 for a standard room and $93 for a room with Club Lounge privileges. A Grand Room for $73 is  a large room at 600 square feet, even by luxury hotel standards.

$102.55 per night will put you in a standard room five nights for the entire 4th of July weekend from Thursday, June 30 through Tuesday, July 5.

The Las Vegas Hilton hotel has no resort fees; an additional charge quite common in Las Vegas. Resort fees add $20 or so per night to the cost of rooms at the Westin Casuarina and InterContinental Alliance Resorts The Venetian and The Palazzo.

You know which major hotel loyalty programs are missing a convention size hotel in Las Vegas?

Hyatt and Starwood.

Las Vegas Hilton October 2009

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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  1. As someone who just hit Hyatt Diamond status (only Gold with SPG) I would LOVE to see this hotel get re-branded as a Hyatt!

  2. If Hilton is terminating a very long term agreement due to the hotel’s financial condition, why would Hyatt or Starwood take it on? The money for an upgrade generally has to come from an owner’s investment or be financed by cash flow.

  3. This hotel should be a days in. It is a dump compared to the rest of the other main properties. It needs a facelift badly, and not the kind they just did.

  4. I have a 1 night stay coming up at the LV Hilton Late August. I guess this news is a foretelling that I should expect much of the state of the place.

    Oh well, this means that some other hotel in the world will soon be able to call themselves “The biggest Hitlon in the world”.

  5. @Hans Mast – Travelocity has a 90 days flexible dates calendar for hotels. Look up Las Vegas, select Las Vegas Hilton and then look for “flexible dates” tab.

    This shows rates for 90 days on a monthly calendar grid. I find this a good way to quickly locate low room rates when my travel is flexible for a location. This is also a good tool for locating Best Rate Guarantee rates.

    Generally the rates shown on Travelocity mirror the hotel website rates with a possible discount for AAA rates that will be lower than Travelocity.

    And if Travelocity rate is lower than hotel website (not too common), then you can file a Best Rate Guarantee. This works best for Starwood and Hyatt hotels where you can file the claim before booking a room.

  6. @Ric: So can you get 2K SPG without staying, simply for finding a better rate on TL/et. al.? (Feel free to reply via email or delete my comment if you prefer.)

  7. You have to book a hotel stay and stay to earn the 2,000 points. What I am saying is Hyatt and Starwood allow you to file a BRG claim before you actually book the reservation. IHG, Marriott and Hilton require you to book the stay on the third party site before you can file the BRG claim.

    If the claim is not approved with IHG, Hilton or Marriott then you have a booked room but no rebate. Hyatt or SPG approve the claim first so you know you get an even bigger discount or 2,000 Starpoints before you actually book the room.

  8. The owners need to put about 75 million in upgrades to meet Hilton room and convention standards. Only about 30 percent ofrooms are up to Hilton standards. The rest are old and tired. This property ranks as one of the lowest from the viewpoint iof guest surveys. Major complaints are front desk and rooms. The current owners have run this once proud property into the ground. Without a sale or capital investment, I’m afraid this hotel could be the next Sahara which went dark last month.

  9. I recently got a Marriott best rate guarantee without actually booking the third party site.

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