I am developing a new interest for Choice Privileges. Why my interest in Choice Hotels?
Yesterday I located a spreadsheet created by FlyerTalk member “SC Flier” in May 2010. The spreadsheet is one year old now and I am just happy to finally have seen it. SC Flier is a name I come across frequently on FlyerTalk with good value information and now I learn he has some great computer skills too.
I added country and state columns to allow an easy sort by point levels and geography. Several observations from these sorts give me a much clearer picture of how Choice Hotels compares with other major hotel loyalty programs.
Choice Privileges covers 11 hotel brands with seven hotel brands earning 10 points per $1 in hotel spend, and four budget brands and extended stay brands earning 5 points/$1.
- Ascend Collection
- Comfort Inn
- Comfort Suites
- Quality Inn & Suites
- Cambria Suites
- Sleep Inn
- EconoLodge (earn 5 points/$1)
- Rodeway Inn (earn 5 points/$1)
- Suburban Extended Stay (earn 5 points/$1)
- MainStay Suites Extended Stay (earn 5 points/$1)
Driving from Monterey to Las Vegas for Easter week also opened my eyes to to the fact that the 500 mile drive offers only one Starwood Hotel with Four Points Bakersfield and there are no Hyatt Hotels on this route. IHG, Marriott and Hilton options averaged around $100 or more per night while many of the towns along the way offered Choice Hotels options for under $60 per night.
Reward Challenges with Choice Privileges
One difficulty with Choice Privileges is the lack of a master list for hotel reward tiers with a list of hotel properties in that tier.
Another anomaly with Choice Privileges is seasonal variation in reward cost.
For example, Choice Privileges Hotels currently show reward cost for April 16 to June 30, 2011 and July 1 to September 15, 2011. The cost of a free night can swing wildly in those two seasons.
Monterey, California EconoLodge is 8,000 points from April 16 to June 30, 2011 and then increases to 20,000 points for July 1-September 15, 2011. Clarion Collection Rendezvous Hotel in Auckland, New Zealand is 40,000 points from April 16 to June 30 and then drops to just 8,000 points from July 1 to September 15, 2011.
The third unique aspect of the Choice Privileges program is short booking windows for hotel rewards using points. Choice Privileges members with no elite status can only book reward nights for U.S. and Canada hotels within 30 days of stay. Hawaii and International hotels allow 60 days advance booking using points. Elite status is valuable for Choice Privileges members traveling U.S. and Canada and planning to use points for reward nights with extended booking windows for Gold elite to 50 days, Platinum elite to 75 days and Diamond elite to 100 days.
Unlikely this will become my primary program, but there is great utility in accumulating Choice Privileges points for locations where there are no Starwood or Hyatt hotels and the rates of Marriott, Hilton, and IHG are twice the cost of a Choice Hotels option.
Some statistics based on the 2010 reward levels.
I have never seen a distribution of Choice Privileges reward tiers posted anywhere. Analyzing one year old 2010 reward levels in Choice Privileges is useful as a benchmark for what value in points the Choice Privileges hotels had in recent time and see how trends evolve in reward changes for 2011 and beyond.
The only general trend I noticed is many hotels in Canada appeared to increase in reward cost from 2010 to 2011. The Canadian dollar is worth about 6 cents more than the U.S. dollar right now (USD $1 = CAD 94 cents), so an increase in points is an expected adjustment.
Fortunately the rates have not increased across the board for international hotels.
SC Flier spreadsheet shows 5,236 hotels in Choice Portfolio from mid-2010. Here are some numbers derived from hotel sorts using mid-2010 data. I checked about 50 hotels for 2011 Q2 (April 16-June 30, 2011) reward rates and 2011-Q3 (July 1 – September 15, 2011) reward rates. I found mixed results, but most hotels were within 4,000 points of 2010 levels, and about evenly up and down.
While the distribution of hotels across reward categories may be essentially similar between 2010 and 2011, individual hotel reward rates may be up, down or the same depending on local economic conditions. Check hotel properties individually for current Choice Privileges hotel reward rates.
Choice Hotels in this analysis = 5,236 hotels worldwide.
- USA = 4,263 hotels in Choice Privileges (81.7% of worldwide total).
- International = 973 hotels in Choice Privileges (18.3% of worldwide total).
Q2-2010 Choice Privileges reward levels:
- 30% of hotels were 6,000 or 8,000 points.
- 36% of hotels were 10,000 to 12,000 points.
- 28% of hotels were 16,000 to 20,000 points.
- 6% of hotels were 25,000 points, 30,000 points or 40,000 points.
Reward Tiers and Number of Properties based on 2010 Q2 (April 16 -June 30, 2010) and Q3 (July 1-September 15, 2010) point levels:
Choice Privileges had over 1,500 hotels in the lowest tiers for 6,000 points or 8,000 points per night. This can be as little as $100 in spend to earn 8,000 points during Choice Privileges recurring promotion for 8,000 points after two stays. When Choice Privileges offers double points then these low tier rewards take just $300 to $400 in hotel stay spend to earn a free night at any of 1,500+ hotels.
6,000 Points Reward Tier Q2-2010 = 624 hotels (11.9%) and Q3-2010 = 471 hotels (9.0%).
- 6,000 Q2 and 6,000 Q3 = 420 hotels
- 6,000 Q2 and 8,000 Q3 = 176 hotels
- 6,000 Q2 and 12,000 Q3 = 4 hotels
- 6,000 Q2 and 16,000 Q3 = 3 hotels
- 6,000 Q2 and 20,000 Q3 = 1 hotel
8,000 Points Reward Tier Q2-2010 = 977 hotels (18.7%) and Q3-2010 = 1,187 hotels (22.7%).
- 8,000 Q2 and 6,000 Q3 = 48 hotels
- 8,000 Q2 and 8,000 Q3 = 759 hotels
- 8,000 Q2 and 10,000 Q3 = 120 hotels
- 8,000 Q2 and 12,000 Q3 = 34 hotels
- 8,000 Q2 and 16,000 Q3 = 11 hotels
- 8,000 Q2 and 20,000 Q3 = 4 hotels
- 8,000 Q2 and 25,000 Q3 = 1 hotel
10,000 Points Reward Tier Q2-2010 = 968 hotels (18.5%) and Q3-2010 = 972 hotels (18.6%).
Earning a free night takes $1,000 in hotel spend at 10 base points per dollar for most brands except extended stay brands of MainStay and Suburban and budget brands EconoLodge and Rodeway Inn that earn 5 points/$1 in hotel spend.
- 10,000 Q2 and 6,000 Q3 = 2 hotels
- 10,000 Q2 and 8,000 Q3 = 213 hotels
- 10,000 Q2 and 10,000 Q3 = 573 hotels
- 10,000 Q2 and 12,000 Q3 = 134 hotels
- 10,000 Q2 and 16,000 Q3 = 27 hotels
- 10,000 Q2 and 20,000 Q3 = 19 hotels
12,000 Points Reward Tier Q2-2010 = 889 hotels (17.0%) and Q3-2010 = 821 hotels (15.7%).
$1,200 in hotel spend for free night or far less spend when taking advantage of promotion bonus points.
- 12,000 Q2 and 8,000 Q3 = 32 hotels
- 12,000 Q2 and 10,000 Q3 = 224 hotels
- 12,000 Q2 and 12,000 Q3 = 428 hotels
- 12,000 Q2 and 16,000 Q3 = 146 hotels
- 12,000 Q2 and 20,000 Q3 = 55 hotels
- 12,000 Q2 and 25,000 Q3 = 4 hotels
16,000 Points Reward Tier Q2-2010 = 942 hotels (18.0%) and Q3-2010 = 787 hotels (15.0%).
$1,600 in hotel spend for a free night. This tier has some of the higher quality Choice Hotels properties in the U.S.
- 16,000 Q2 and 8,000 Q3 = 5 hotels
- 16,000 Q2 and 10,000 Q3 = 25 hotels
- 16,000 Q2 and 12,000 Q3 = 203 hotels
- 16,000 Q2 and 16,000 Q3 = 525 hotels
- 16,000 Q2 and 20,000 Q3 = 167 hotels
- 16,000 Q2 and 25,000 Q3 = 17 hotels
20,000 Points Reward Tier Q2-2010 = 534 hotels (10.2%) and Q3-2010 = 640 hotels (12.2%).
Top tier hotels in U.S. cities and resort locations fall in the 20,000 points to 25,000 points range. These hotels require $2,000 to $2,500 in hotel spend or as little as $300 for an elite during an 8,000 points per two stays promotion that is not limited to one or two bonuses.
- 20,000 Q2 and 8,000 Q3 = 3 hotels
- 20,000 Q2 and 10,000 Q3 = 5 hotels
- 20,000 Q2 and 12,000 Q3 = 15 hotels
- 20,000 Q2 and 16,000 Q3 = 72 hotels
- 20,000 Q2 and 20,000 Q3 = 377 hotels
- 20,000 Q2 and 25,000 Q3 = 62 hotels
25,000 Points Reward Tier Q2-2010 = 228 hotels (4.4%) and Q3-2010 = 290 hotels (5.5%).
- 25,000 Q2 and 6,000 Q3 = 1 hotels
- 25,000 Q2 and 8,000 Q3 = 2 hotels
- 25,000 Q2 and 10,000 Q3 = 2 hotels
- 25,000 Q2 and 12,000 Q3 = 3 hotels
- 25,000 Q2 and 16,000 Q3 = 3 hotels
- 25,000 Q2 and 20,000 Q3 = 17 hotels
- 25,000 Q2 and 25,000 Q3 = 199 hotels
- 25,000 Q2 and 30,000 Q3 = 1 hotels
Most hotels 25,000 points and above are located in New York City and international countries. The spreadsheet by SC Flier shows many hotels in Italy at 40,000 points and these hotels were all 6,000 or 8,000 points for Q2 and Q3 reward nights in 2011. Australia and New Zealand comprise most hotels 30,000 points and more. Peak rates are only for select seasons. Many of the 40,000 points hotels in Australia and New Zealand drop to 8,000 points in July and August 2011.
30,000 Points Reward Tier Q2-2010 = 49 hotels (0.9%) and Q3-2010 = 41 hotels (0.8%).
- 30,000 Q2 and 25,000 Q3 = 7 hotels
- 30,000 Q2 and 30,000 Q3 = 40 hotels
- 30,000 Q2 and 40,000 Q3 = 2 hotels
40,000 Points Reward Tier Q2-2011 = 24 hotels (0.5%) and Q3-2010 = 26 hotels (0.5%).
75,000 Points Reward Tier Q2-2011 = 1 hotel
75,000 Q2-2011 and 8,000 Q3-2011 = 1 hotel (Clarion Collection Edgewater Palms, Paihia, New Zealand)
I spent a week in Paihia at Bay of Islands in New Zealand in August 2005 and I thought it was one of the most beautiful places I have ever seen. I loved it. I didn’t stay at the Clarion Edgewater Palms, but at 8,000 points per night I’d give it a go.