Hyatt Hotels – 2010 Year in Review

Hyatt Hotels released its financial statement February 17. These reports reveal the number of hotels in each brand. Hyatt Hotels added 31 properties in 2010 and apparently lost two properties for net growth of 29 hotels; nearly 7% increase in hotel properties.

I have been stating all week as I report hotel numbers for different loyalty programs that Loyalty Traveler counts hotels rather than using the hotel industry norm of room count. By rooms Hyatt Hotels only grew by 4.2% in 2010. This reflects the smaller room size of Hyatt Place hotels compared to full service Hyatt Regency properties.

The following properties were added to the portfolio during the fourth quarter of 2010:

• Hyatt Place Des Moines/Downtown (franchised, 95 rooms)
• Hyatt Place Pittsburgh-North Shore (franchised, 178 rooms)
• Hyatt Place Houston/Sugar Land (managed, 214 rooms)
• Hyatt Escala Lodge at Park City (managed, 153 rooms) (Classified as Hyatt Regency)
• Hyatt Regency Dusseldorf, Germany (managed, 303 rooms)
• Hyatt Regency Pune, India (managed, 219 rooms)

Hyatt is Expanding

Hyatt Hotels is poised for major growth with approximately 140 hotels signed as of December 31, 2010 to be Hyatt brands. This will add nearly 31% more hotels to the chain and provide a much expanded geographic reach for Hyatt Gold Passport members. Approximately 70% of the new Hyatt hotels will be located outside North America.

Hyatt Average Daily Rates

Room rates for the three months ending December 31, 2010 were $167.57 for comparable systemwide properties.

North America has significantly cheaper average rates than international properties.

North America Full Service 119 hotels (all brands except Hyatt Place and Hyatt Summerfield Suites)

• ADR = $158.12
• Occupancy = 64.7%

North America Select Service 158 hotels (Hyatt Place and Hyatt Summerfield Suites)

• ADR = $91.03
• Occupancy = 69.9%

International 92 Hotels  

• ADR = $234.16
• Occupancy = 69.1%

 The significance of this information for this loyalty traveler is the fact that Hyatt Hotels offer the Hyatt Gold Passport frequent guest the opportunity to earn points and stay credit at low priced Hyatt Place and Summerfield Suites properties in the U.S. and redeem points for much higher priced hotels when traveling international.

Hyatt has 104 international properties. Here is the geographic distribution.

• Asia Pacific = 51 hotels
• Southwest Asia = 13 hotels
• Europe, Africa, Middle East = 33 hotels
• Other Americas = 7 hotels

Over the next couple of years the addition of nearly 100 hotels in these global regions will double the geographic coverage of Hyatt outside North America.

Hyatt Hotel Brands By the Numbers (Hyatt Properties as of Dec 31, 2010)

• Park Hyatt = 25 hotels (5,049 rooms)
• Andaz = 5 hotels (1,096 rooms)
• Grand Hyatt = 37 hotels (21,568 rooms)
• Hyatt Regency/Hyatt = 167 hotels (72,577 rooms)
• Hyatt Place = 161 hotels (20,434 rooms)
• Hyatt Summerfield Suites = 34 hotels (4,582 rooms)
• Hyatt Vacation Ownership and Residential = 24 hotels (2,201 rooms)

Hyatt Hotels Global Total = 453 properties as of 12-31-2010

And finally – the question on all our Gold Passport loyalty members’ minds is when will Hyatt announce a systemwide 2011 loyalty promotion?