Big announcement at Carlson Hotels global conference in D.C today.
Club Carlson will replace goldpoints plus March 31, 2011.
Club Carlson will have three elite tiers with a new Concierge elite tier at 75 nights or 30 stays a year.
[Update: Feb 15, 2011 9amPST – After the Club Carlson session today I also learned there will be a change to the points earning system:
All brands in Club Carlson earn 20 points per US$1. Gone will be the differential between points earning in Country Inn & Suites (currently 15 points/$1) and gone is the Euro base points. All hotels will offer 20 points/$1.
Category 1 hotel rewards are being reduced in cost from 15,000 points to 9,000 points. I am still trying to get information on the full category reward night chart which was not provided in the presentation.]
Club Carlson Concierge elite level is expected to have about 4,000 members when Club Carlson replaces goldpoints plus next month.
Club Carlson Concierge Benefits include:
- 75% bonus points
- 3,000 points online booking bonus
- free breakfast
Free internet will be a benefit for all Club Carlson members at all Radisson hotels worldwide and all hotel brands in North America.
Other major change to loyalty program is elite rollover nights.
Carlson Hotels Press Release Feb 14, 2011: http://www.carlson.com/news-and-medi…p?article=2005
There are new partnerships with Club Med for points redemption at 80 all-inclusive resorts and a partnership with (Carlson Wagonlit Travel) CWT Vacations to offer U.S. members points redemption opportunities at hundreds of independent hotels and cruises.
There are also mobile booking applications launched and a small business loyalty program component.
There is a 10 million dollar budget for the new loyalty program launch.
I am interested to see the spring 2011 loyalty promotions.
I will have more specific details after a full session tomorrow on Club Carlson at the Carlson Global Conference at Gaylord National on the Potomac Resort & Convention Center in National Harbor, Maryland.
Loyalty Traveler Disclosure
Disclosure Notice: My standard room at the Gaylord National on the Potomac Resort and Convention Center, National Harbor, Maryland (not a Carlson Hotels property) was paid by Carlson Hotels as a press media attendee of the Carlson Hotels global conference 2011. I paid my own airfare.