Wyndham Worldwide Corporation signed a Planet Hollywood franchise and development deal for worldwide hotel brand development. This is the second hotel brand acquired for Wyndham Rewards in the past three months. Wyndham Hotels is the world’s largest hotel company by number of hotels with over 7,200 hotels worldwide. This compares to Choice Hotels in second at around 6,000 hotels with InterContinental Hotels Group (Holiday Inn brands) at about 4,500 hotels as the third largest hotel group globally.
Currently there is just Planet Hollywood Hotel Resort in Las Vegas that was formerly the Aladdin Hotel until Nov 2007 and then remodeled as Planet Hollywood. Both hotel entities participated in the Starwood Preferred Guest program up until January 15, 2010. The hotel was an economical SPG elite credit at consistently cheap Las Vegas weekday $59 to $89 rates with a regular SPG platinum upgrade every time I stayed these past few years.
Wyndham Takes TRYP
Sol Meliá is Spain’s largest hotel company with about 300 hotels in 26 countries on four continents. The hotel chain sold its TRYP Hotels brand to Wyndham in June 2010. TRYP Hotels are a midscale hotel brand with 92 locations in Europe and South America. Sol Melia and Wyndham will market and develop the TRYP by Wyndham brand globally.
Wyndham Acquires ResortQuest to Grow rental vacation business
And just yesterday Wyndham announced a deal for ResortQuest to integrate the rental vacation homes company into its vacation exchange and rentals segment business. This portion of Wyndham’s business has been strong and the ResortQuest deal makes Wyndham the world’s largest provider of vacation homes with over 85,000 properties in 100 countries.