Urgent Notice: Your Mileage Plus Miles are Expiring
This is the message on the envelope from United Airlines Rewards Processing Center
Don’t panic. This news is not as bad as you think, but is annoying as hell to some of us.
“Urgent Notice: Your Mileage Plus Miles are expiring. Redeem by April 18, 2009”
The headline grabs your attention. It grabbed mine when I picked up the envelope from my mailbox.
This Urgent Notice is a marketing gimmick used on letters I have been receiving from United Airlines Rewards Processing Center in 2009.
I have received letters with this Urgent Notice warning a couple of times the past couple of months. The first line is –
“Our records show that your Mileage Plus miles are about to expire.”
An offer follows to redeem my miles before they expire for magazines.
A letter dated March 4, 2009 from United Airlines Rewards Processing Center tells me my Mileage Plus account record indicates “As of 01/01/09, your miles will expire on 8/31/09 without any activity.” The bolding is mine.
Actually, I had activity on December 24 and December 31, 2008 on United Airlines.
I’m pretty certain United Airlines’ records indicated as of 01/01/09 my miles will expire on July 31, 2010.
I feel it is a misleading solicitation to get me to spend miles on magazines rather than airline tickets.
What do you think?