Ibis Budget

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Sep182011

Le Club Accorhotels and Ibis becomes a mega brand

Accor Hotels had a global press conference September 13, 2011 to announce a new strategic plan for rebranding a large portion of its economy and midscale segment hotels among the 4,200+ hotels in the French based chain. A new hotel loyalty program name with Le Club Accorhotels replaces A|Club. The major change in the Accor brands structure is the…

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