There has been lots of handwringing over the end of Hyatt’s Diamond elite challenge as of October 31, 2014. Some bloggers claim we have only ourselves to blame.
Does it really matter if there is a Hyatt Diamond Challenge?
If you had not taken advantage of the Hyatt Diamond Challenge by now, and you wanted to, then you have learned a good-to-learn travel loyalty axiom:
Great value deals in loyalty programs always end. Take advantage of the great deals while they are around.
Hyatt Gold Passport’s Diamond Challenge was a steal for enrollees. Hyatt provided Diamond status up front before any stays and even offered members four suite upgrades to use while staying 12 nights within 60 days to maintain Diamond elite for the membership year.
More than a decade ago, I was able to show that I had earned Hilton Diamond elite from hotel stays when I first acquired complimentary Diamond elite membership with Hyatt Gold Passport. Those were the good old days of Hyatt Gold Passport in my mind.
Old-timers with Hyatt Gold Passport remember Faster Free Nights when every two stays at a Hyatt brand hotel earned one free night at any Hyatt worldwide. Those were the good old days of Hyatt Gold Passport in my mind.
And remember how lucrative Hyatt stays were when there were property ‘G’ bonuses for 1,000 or 2,000 bonus points every stay? Most hotels in the USA participated in these bonus points opportunities. Those were the good old days of Hyatt Gold Passport in my mind.
And remember how Hyatt certificates allowed members to pay as little as 50% or even less of the published hotel rate at top properties around the world? Those were the good old days of Hyatt Gold Passport in my mind.
The Hyatt Gold Passport Diamond Challenge is gone for now.
Here is a tip for how to still get Hyatt Gold Diamond elite membership without the Hyatt Diamond Challenge.
Book 25 stays or 50 nights at Hyatt Hotels in a calendar year.
If we are lucky, perhaps Hyatt Gold Passport will return the ‘Stays Count Double’ promotion in 2015. Loyalty Traveler – Hyatt’s Faster Free Nights, Stays Count Double, and United Miles (October 1, 2009).
Those were the good old days of Hyatt Gold Passport in my mind.
Hyatt Diamond Challenge Terms from April 2014
Hyatt Gold Passport Diamond Membership Offer
Enjoy elite Diamond membership immediately in the Hyatt Gold Passport® global loyalty program when you enroll in our
elite tier trial offer. You’ll receive five Hyatt Gold Passport points for every eligible dollar spent at Hyatt Hotels & Resorts® worldwide to use toward free nights with no blackout dates. Hyatt Gold Passport Diamond membership provides you with our most generous benefits and awards, including a 30% point bonus, complimentary in-room Internet access, welcome amenity and the best room available upon arrival, excluding suites.
• Join Hyatt Gold Passport before April 30, 2014, and receive a 60-day trial Diamond membership upon providing
a copy of a current competitive hotel statement that reflects comparable top tier status within that program with
stay activity. Comparable competitor tiers to Hyatt Gold Passport Diamond: Hilton HHonors® Gold or Diamond,
Marriott Rewards® Gold or Platinum, Starwood Preferred Guest® Platinum, IHG® Rewards Club Platinum Elite.
Current Hyatt Gold Passport members may register to participate.
• Submit documentation to Hyatt Gold Passport Customer Service at firstname.lastname@example.org.
• Stay 12 eligible nights at any Hyatt hotel within 60 days of enrollment and maintain Diamond status
through February 2015.
• Receive 1,000 Hyatt Gold Passport bonus points on your first six eligible nights at any Hyatt hotel within 60 days of enrollment.
To join Hyatt Gold Passport or register for the promotion, contact your local Hyatt sales representative or submit a
completed trial tier enrollment form to Hyatt Gold Passport Customer Service at email@example.com. Reference
Offer Code DMD14. For complete Hyatt Gold Passport program and membership details, visit www.goldpassport.com.
Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.
Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. Check out current hotel loyalty program offers across all the major chains in Loyalty Traveler’s monthly hotel promotions guide.
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