Accor Hotels has a global sale for 50% off hotel stays booked by November 25 for stays from December 11, 2011 through February 12, 2012. The discount is 50% for A|Club members and 40% if you are not a member. You can join A|Club and get the 50% discount when you book.

These rates are prepaid at time of booking, no changes allowed and no refunds for cancellation.

The good news is Accor Hotels provides a pdf link with participating hotels ordered geographically.

Accor Hotels is the largest global hotel chain outside the USA and the most comprehensive hotel chain for France and Europe. Brazil and North Africa are two other areas where Accor offers more hotels than any other major hotel chain for earning loyalty points with your travel. China, Indonesia and Thailand are other countries where you will find Accor properties outpace most other hotel chains.

Here is a Loyalty Traveler post from September 2011 where I give an overview of A|Club loyalty program and Accor Hotel brand descriptions. Since then Accor A|Club has added Orbis Hotels, a small brand in Poland.

Accor Super Sale 50% off rates - Book by Nov 25, 2011.

Accor Hotels had a global press conference September 13, 2011 to announce a new strategic plan for rebranding a large portion of its economy and midscale segment hotels among the 4,200+ hotels in the French based chain. A new hotel loyalty program name with Le Club Accorhotels replaces A|Club.

The major change in the Accor brands structure is the creation of an Ibis Mega Brand with over 1,500 hotels by rebranding midscale all seasons to Ibis Styles and the Etap brand becomes Ibis Budget.

  • Ibis
  • Ibis Styles (currently all seasons)
  • Ibis Budget (currently Etap)

Accor Hotels has global reach with over 15 brands from economy (etap, Formule 1, Motel 6) to its flagship luxury brand Sofitel Hotels.

The Accor Hotels chain is proportionally far heavier in the economy hotel market segment with about 2,200 hotels in brands like etap, Formule 1, Hotel F1 and Motel 6. The two upscale hotel brands of Novotel and Mercure at 1,100 hotels are far larger than the global Hyatt chain at under 500 properties and match the total hotel presence of Starwood Hotels.

Sofitel was divided up into separate brands when Accor added Pullman Hotels and MGallery Hotels and these upper upscale and luxury brands hold about 220 hotels.

Le Club Accorhotels, formerly A|Club is the loyalty program for Accor Hotels that excludes several hotel brands from the economy segment of the Accor family. Only about 2,300 hotels participate in the loyalty program and more than 1,700 hotels in Motel 6, Etap and Formule 1 are excluded from A|Club for earning points.

It remains to be seen what the loyalty program changes might be, if any.

Etap hotels are not currently included in A|Club points earning. The Ibis Budget hotel brand could be added to Le Club Accorhotels and increase the earning potential for members by 400 hotels globally. No word on that aspect of the loyalty program came out of the press conference.

Moderator StarFlyerGold of the FlyerTalk Accor forum  states Le Club will launch beginning 2012.

 

A|Club Loyalty Program Basics

A|Club operates differently from other points-based major hotel loyalty programs. The earning side is similar in that members earn points based on hotel spend at the rate of 2 points/1€ at Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure and Adagio Hotels. Ibis and all seasons earn 1 point/1€. Global and property specific promotions offer bonus points for member stays just like other loyalty programs.

A|Club Earn Rate

2 points per EUR

  • Sofitel,
  • Pullman,
  • MGallery,
  • Novotel,
  • Suite Novotel,
  • Mercure,
  • Adagio Hotels

1 point per EUR

  • Ibis
  • all seasons (to be rebranded Ibis Styles)

The different aspect of A|Club is the redemption side of points. Points can be exchanged for hotel cash vouchers to redeem for hotel stays. Hotels are not divided into hotel redemption categories, the system used in most major hotel loyalty programs.

2,000 A|Club points can be exchanged for one US$60 voucher or in a variety of other currencies.

  • 2,000 points = US$60
  • 2,000 points = 60 AUD (Australia) =US$62.18
  • 2,000 points = 30 GBP (UK) = US$47.36
  • 2,000 points = 40 EUR =US$55.19
  • 2,000 points = 90 BRL (Brazil) = US$51.95

There is room for currency leverage when traveling with Accor Hotels. Even with a hotel currency exchange rate somewhat lower than a credit charge rate, I’d think the 60AUD voucher would be worth more than the 30GBP voucher.

The past two years A|Club has run a summer special allowing redemption of A|Club cash certificates for payment at Motel 6.

Redeeming a voucher at a Motel 6 is not going to earn loyalty points, however, when redeeming a loyalty hotel voucher at a Motel 6 you are getting the same US$60 cash discount that you would get when redeeming the voucher for a paid room at the Sofitel Chicago.

Sofitel Chicago

 

Accor Hotels Brands

  • Sofitel (120 luxury segement hotels)
  • Pullman (60 hotels in upper upscale market)
  • MGallery (40 hotels in upper upscale market)
  • Novotel (400 hotels in upscale market)
  • Suite Novotel (30 hotels in upscale market)
  • Mercure and Grand Mercure (700+ hotels in upscale market)
  • Adagio (33 extended-stay apartment hotels)
  • Ibis (900+ hotels in midscale market)
  • Ibis styles (formerly all seasons brand – 140 hotels in midscale market with about 30 in Australia)
  • Ibis budget (formerly etap – 430 hotels in economy market)
  • Formule 1 (360 economy hotels with 80 outside France)
  • Hotel F1 (260 budget hotels in France)
  • Motel 6 and Studio 6 (1,100+ economy hotels in U.S. and Canada)

Loyalty Traveler Analysis

What changes will be made to A|Club as it becomes Le Club Accorhotels remains to be seen. Potentially the number of properties available to members for earning loyalty points could increase. The multifaceted loyalty programs among Accorhotels could be consolidated. No details have emerged in the strategic plan for the evolution of Le Club Accorhotels.

Motel 6 still  remains mostly neglected as an Accor family brand in the loyalty program. Remember that pets stay free in Motel 6 and a US$60 A|Club voucher is worth as much at a Motel 6 as a Sofitel Hotel.

Story Update: Sep 19 – This morning I just saw the Bloomberg News story from September 13 stating Accor is interested in selling Motel 6/Studio 6 brand.

Stays at Sofitel and Novotel in USA and Canada from September 1 to October 1, 2011 earn triple Accor A|Club points. A 2-night minimum stay between Sep 15-21 earns an additional 3,000 points bonus. Accor A|Club 3x Points Birthday Promotion Link.

The regular earn rate for A|Club members is 2 points/1 EUR so this bonus offer should work out to be a little over 4.25 points/US$1 and slightly more for the higher value Canadian dollar.

You can redeem 2,000 A|Club points for US$60 hotel voucher or 40EUR voucher.

Assume you spend $250 for a two night stay during the week of Sep 15 to 21 and you will earn over 4,000 points that can be used for US$120 Accor hotel vouchers. That is nearly a 50% rebate on a $250 hotel stay.

Of course most of the Sofitel properties are in the upper upscale to luxury range and the nightly cost will likely be much higher than US$125 per night. Sofitel San Francisco Bay has cheap weekend rates and many of the Novotel properties in Canada are less expensive hotels than the Sofitel Hotels.

Participating Accor Novotel and Sofitel Hotels:

  • Novotel Montreal Aeroport
  • Novotel Montreal Centre
  • Novotel New York Times Square
  • Novotel Ottawa
  • Novotel Toronto Centre
  • Novotel Toronto Mississauga Cntr
  • Novotel Toronto North York
  • Novotel Toronto Vaughan
  • Sofitel Chicago Water Tower
  • Sofitel Los Angeles
  • Sofitel Miami
  • Sofitel Minneapolis
  • Sofitel Montreal Golden Mile
  • Sofitel New York
  • Sofitel Philadelphia
  • Sofitel San Francisco Bay
  • Sofitel Washington DC Lafayette Square

Comments are off for this article

Accor Hotels A|Club hotel loyalty program repeats last year’s limited time offer allowing members to redeem vouchers for hotel stays at Motel 6 in the USA and Canada from June 1 to October 31, 2011.  Studio 6 properties are not eligible for A|Club voucher redemption with this offer.

Motel 6 has over 1,100 hotels in the US and Canada and is the largest hotel brand in the 4,000+ hotels of France-based Accor Hotels chain. The guest loyalty program for Accor Hotels is A|Club, however, Motel 6 is generally not a participating hotel brand in A|Club for earning or redeeming points. For international travelers planning to drive in the US, the prevalence of Motel 6 along major routes like the California Highway 101 coast road makes the Motel 6 brand an easy to find property when traveling rural areas of the US. 

The earning side of A|Club works similarly to most major hotel loyalty programs.  As a points-based program, members in A|Club earn points correlated to hotel spend. Points are earned for spend and bonus points opportunities are available among various brands and properties and regional specific bonuses.

The redemption side of A|Club is different from most major hotel loyalty programs in that 2,000 A|Club points may be redeemed for a fixed-value hotel credit voucher (e-reward) in any of five currencies.

2000 A|Club points may be exchanged for a hotel credit voucher in these amounts:

  • 60 Australia Dollars (60AUD = $63.76USD)
  • 90 Brazil Reals (90BRL = $57.10USD)
  • 30 British Pounds (30GBP = $48.04USD)
  • 40 Euro (40EUR = $57.51USD)
  • 60 USD

As you can see, the value of A|Club points varies with currency differences. A|Club points have about the highest value when used for e-vouchers in US Dollars. The opportunity to redeem e-rewards in the US at Motel 6 properties is a good value redemption opportunity.

A|Club Leverage Opportunity with Currency Exchange?

When I look at the differential between the value of 2,000 A|Club points for a $60USD reward compared to a 30GBP reward worth only $48USD, I wonder if an A|Club member might get more value by redeeming points in a different currency for hotel stays in the UK?

There will certainly be a less than bank rate exchange at hotel check out when converting A|Club vouchers from USD or EUR or AUD into British Pounds, but when $60AUD is worth 39.81GBP, I think even a poor hotel exchange rate will likely work out to a better deal for 2,000 points vouchers worth only 30 GBP British Pounds.

Currency exchange rates are based on xe.com rates for June 29, 2011.

Question for A|Club members.

Has anyone tried using different currency A|Club reward vouchers in the UK?

Motel 6 Monterey

Last September 2009 A|Club celebrated its first birthday as a hotel loyalty club program. There was a big party with free gifts. Party crashers from around the world ravaged Accor A|Club’s first birthday celebration last year by coming to the party and walking away with a 40€/$60USD A|Club gift without bothering to stick around Accor Hotels and give the guest of honor anything in return.

In September 2009 A|Club celebrated its first birthday by giving new member enrollees a 2,000 points bonus. The points were immediately deposited into the new member’s account. The new member then could immediately redeem 2,000 points for a 40€/$60USD A-Club gift voucher good at thousands of A|Club hotels worldwide. My wife even received a 500 points birthday bonus when her birthday came around a couple of weeks later in September and she was suddenly A|Club Silver elite for having accumulated 2,500 points.

A|Club party organizers have come up with a more subdued celebration this year. New members this year will receive 1,000 bonus points upon completion of first hotel stay by December 19, 2010.

This year’s 2010 party requires existing members to enter information by September 19, 2010 and build a three part birthday cake online based on the individual’s selection of Accor and A|Club prize choices.

356 winners will be chosen in 12 random drawings from among the entrants for those prizes. The drawings will occur October 22, 2010.

a)      Bonus points (25 gifts) – up to 100,000 bonus points (5 prizes); double points for stays in one month (10 prizes – winner must choose month for points doubling within six months of prize); triple points for stays in two weeks (10 prizes).

b)      A|Club advantages (215 gifts) – status upgrade (200 winners will be promoted to next higher elite status in A|Club); double airline miles for points (5 winners will be allowed to receive double miles for up to 10,000 A|Club points into 20,000 miles); 10 A|Club vouchers (400€/$600USD) valid for six months. 

c)       Win a free weekend for two in the region of the world you choose (116 gifts)

  1. North America (9 prizes)
  2. South America (19 prizes)
  3. Asia (14 prizes)
  4. Europe (58 prizes)
  5. Middle East/Africa (11 prizes)
  6. Pacific region (5 prizes)  

Accor Hotels is the largest hotel chain in Europe by far. Anyone planning to spend much time in Europe, particularly France, should seriously look at A|Club and possibly A|Club Favorite Guest, a paid membership loyalty program with room rate discounts and other benefits.

Accor Hotels have triple the rooms at around 250,000 rooms in Europe than the second place hotel chain (Best Western 87,000 rooms) and third place (InterContinental Hotels Group 86,000 rooms).

Accor Hotels A|Club Elite Benefits

Related Loyalty Traveler Post: Sep 13, 2009 – A|Club program

A|Club 2010 2nd Birthday Party Game

Comments are off for this article

home top