Making London hotels affordable is my objective for a seven night trip next month. This article looks at hotel rates and hotel competitive set pricing for London hotels among the major hotel chains. This week I will publish several articles about London and Dublin hotels.
London Hotel Rates and Competitive Set Hotel Pricing
There are distinct sets of hotel rates seen on Kayak.com when searching chain hotels in London and Dublin. Hotels with similar room rates are often part of a hotel competitive set. Similar class hotels in a limited range area tend to charge a similar rate so shoppers are not attracted to a lower room rate to one particular brand over another when booking rooms. The system is one hotels prefer since research shows lower room rates than other hotels in the competitive set is poor business practice with a reduction in revenue. Competitive set pricing in 2014 means hotels push rates higher and follow each other’s lead. In a popular place like London, hotel rates are sky high.
This article shows examples of competitive set hotel pricing. I limited my searches to major chain hotels in London. Filtering for hotel rates high to low revealed hotel pricing in London operates within small price range zones of hotels. The luxury hotels segment in London is $400 and up with a selection of chain brand hotels in the $400 to $450 per night range. Here you find InterContinental, Marriott and Starwood Luxury Collection. The next segment ranges from $320 to $380, where one finds more than a dozen brand names like Andaz, Hilton’s new Conrad St. James, Hotel Indigo, and a rare Marriott Edition London. The majority of this hotel competitive set is more narrowly ranged from $320 to $350 per night hotels.
Can Points Pave the Way to London Hotels?
Those are scary hotel rates in London considering a $300 to $400 per night room for seven nights is a $2,100 to $2,800 trip expense.