Jan202018

Wyndham grows midscale USA with La Quinta Inns acquisition

Wyndham Worldwide will grow its midscale hotel market segment significantly with the acquisition of nearly 900 La Quinta hotels in the USA. Wyndham Worldwide grows to over 9,000 hotels with this $1.95 billion purchase.

La Quinta hotels are almost all in the USA with 4 hotels in Vancouver, Canada; Medellin Colombia; Tegucigalpa, Honduras; and Cancun, Mexico.

La Quinta

Wyndham currently has 19 hotel brands with the majority of hotels located in the USA in economy hotel brands. Wyndham’s largest brands by far are economy market segment Days Inn (1,773 hotels) and Super 8 (2,854 hotels). Travelodge (413 hotels), Howard Johnson (356 hotels), Knights Inn (367 hotels) and Microtel (336 hotels) round out the economy sector. These 5,000+ hotels with average room rates from $53 to $84 comprise the core of Wyndham’s footprint across the USA.

Wyndham brands

Ramada (848 hotels), Baymont Inn (458 hotels), Wingate (153 hotels) and Hawthorn Suites (110 hotels) are the main midscale brands in the USA with average room rates $75-$85.

Wyndham hotel brands room rate date is from 2017 Q3 financial report.

AmericInn (200+ hotels) is another midscale brand acquired by Wyndham in a deal that closed Oct 2017. This is the hotel market segment boosted by the addition of 900 La Quinta Inn properties in Wyndham’s 20th brand.

Wyndham brands AmericInn

Wyndham has so many brands that the latest press release on La Quinta states it is their 21st brand. I only count 20 brands.

Press releases describe the La Quinta deal as a route to grow its upper midscale market segment. With barely 200 hotels in the upper midscale market and most of those through predominantly international brands, it seems Wyndham might try and position more hotels into higher market segment rates for USA travelers.

I don’t recall ever having stayed in a La Quinta Inn. There was one La Quinta Inn in Monterey for several years that rebranded as Hampton Inn a couple years ago.

Looking forward to seeing how La Quinta integrates into Wyndham Rewards for GoFast reward rates. I don’t use Wyndham Rewards much for USA stays. Europe is where I find better value opportunities for my points.

 

 

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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Comments

  1. Although it didn’t receive much publicity the La Quinta Returns program was a hidden gem. Customer Service was excellent. Although points expired if no activity for 18 months, customer service reinstated them. Upgrades never expire. Their higher end properties were on par with Hampton and Courtyard. (Eager to try out their Central Park West, NYC location). Best part of this program was their points and cash deal. For $15 you can upgrade to the next highest level category. Point redmption levels are 6000, 8000, 11000, 15000 and 18000. Thus if I only had 11000 points for an extra $30 I could redeem them for a property that required 18000 points, making this one of the highest redemption values. Promotions included stay two stays earned an extra night (6000 to 8000 free points). Sorry to see them go when the Returns program is absorbed into the Wyndham program.

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