May312017

USA hotel construction Top 10 brands reveals Hilton and Marriott dominance

TopHotel.news has an article looking at the Top 10 hotel brands with new build hotels under construction in the USA. The top nine brands in the list are either a Marriott or Hilton owned hotel brand. Choice Hotels ranks at number 10 with Cambria Suites.

1. Aloft Hotels – Starwood (Marriott) = 44 hotels.

2. Hampton by Hilton = 43 hotels.

3. Residence Inn by Marriott = 33 hotels.

4. Element Hotels – Starwood (Marriott) = 31 hotels.

5. Home2 Suites by Hilton = 30 hotels.

6. Hilton Garden Inn = 29 hotels.

7. Marriott Hotels & Resorts = 28 hotels.

8. AC Hotels (Marriott) = 28 hotels.

9. Tru by Hilton = 28 hotels.

10. Cambria Hotels & Suites = 26 hotels.

294 of 320 hotels (92%) are either Hilton (130 hotels) or Marriott (89 hotels)/Starwood (75 hotels) branded properties.

STR Chain Scales 2017

Upper Upscale

  • Marriott Hotels & Resorts

Upscale

  • AC Hotels
  • Aloft
  • Cambria Hotels & Suites
  • Element
  • Hilton Garden Inn
  • Residence Inn

Upper Midscale

  • Hampton Inn
  • Home2 Suites

Tru by Hilton is not yet categorized by STR due to the first hotel in brand opening only last week. STR chain scale ratings are based on actual average room rates data. Tru by Hilton is marketed as a midscale brand, but may end up being in the Upper Midscale category if higher rates are sustainable.

Market trends look to be focused on lower segment brands.

I am surprised to not see Holiday Inn Express in this top 10 list. That brand grows an additional property about every other day. I suppose they are existing USA hotels simply rebranding and not new build HIX hotels.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

More articles by Ric Garrido »

Comments

  1. “Upper midscale” should be the true bare minimum for TRU brand. I don’t see Hilton so desperate for growth that they’re willing to compete at the same “Midscale” tier where La Quinta, Comfort Inn, and Howard Johnson’s are classified at.

Comments are closed.