One of Florida’s biggest hotel transactions announced this week is the sale of The Westin Diplomat Resort & Spa in Hollywood, Florida for $460 million. Affiliates of Thayer Lodging Group purchased the hotel, golf course and land properties for a total $535 million. This is the biggest real estate transaction in Florida this year.
One of the immediate effects is this announcement, The Westin Diplomat leaves Starwood October 30, 2014.
The Westin Diplomat Resort & Spa, Hollywood, Florida will be leaving the Starwood system on October 30, 2014. Reservations for dates on or after October 30, 2014, will not be eligible for Starwood Preferred Guest membership benefits, award redemption or accrual.
The Westin Diplomat Resort & Spa is the largest hotel in Broward County, Florida at 998 rooms. The Westin Diplomat Resort was built for $800 million and opened in 2002. The hotel occupies the land of the former historic Diplomat Hotel, a luxury hotel opened in 1958 and closed in 1991.
Starwood Hotels’ Westin Diplomat page has a history of the hotel from 1958-2002. Grab that page while you can.
Thayer owns several other hotels in South Florida: the Sheraton Miami Airport Hotel & Executive Center, the Marriott Courtyard Miami South, the Miami Airport Marriott and the Residence Inn Miami Airport South, all in Miami-Dade, as well as the DoubleTree Hotel and Executive Meeting Center in Palm Beach Gardens.
None of the news stories state a new brand for the Westin Diplomat with the October 30 changeover. On FlyerTalk, this poster reveals a potential answer, stating the hotel staff were told the Diplomat will become a Hilton brand.
Looks like Hilton is grabbing up Florida Hotels north and south.
Related Loyalty Traveler post: Crowne Plaza Jacksonville Riverfront rebrands to DoubleTree next year (August 30, 2014)
News sources for Westin Diplomat Sale:
Hollywood’s Westin Diplomat hotel sold in $535 million deal – Sun Sentinel (Aug 29, 2014)
Westin Diplomat properties sell for $535M – BizJournals.com (Aug 29, 2014)
Historic Westin Diplomat Resort & Spa in Hollywood sold for $460 million – Miami Herald (Aug 29, 2014)