Posted by Ric Garrido

How did bloggers know about the new PointBreaks list on Thursday before it was posted on the IHG Community online forum Friday?

The secret is we have inside information directly from IHG Americas corporate communications in Atlanta.

The email came from Atlanta on Thursday telling select bloggers that the list of new PointBreaks hotels will be posted on IHG Rewards Club Community on Friday. The official release on Monday on the IHG website is when the PointBreaks hotels become bookable at 5,000 points per reward night for stays March 24 to May 31, 2014.

Post it once, post it twice and third times a charm when you can actually book these PointBreaks hotels.

In the blogosphere where page views = income, the IHG email generated several posts around the blogosphere on Thursday, March 20 with a list of seven PointBreaks hotels to display as a teaser.

On Friday, March 21 the full list was revealed on IHG Rewards Club community forum and bloggers created a second post with the entire list of new PointBreaks hotels to inform readers the hotels can be booked on Monday.

On Monday, March 24 the full list will be posted again on blogs with the link to the PointBreaks page for booking.

In past years someone would notice the list of IHG PointBreaks hotels and post it to FlyerTalk and then bloggers scrambled to get the list organized and formatted for a blog post.

These days, IHG leaks the information to a set of bloggers who then create two posts on PointBreaks hotels before they are even bookable.

This is how marketing works in the blogosphere these days. Inside information bloggers receive in advance of official releases is a joint effort between corporate marketing and a blogger’s desire for blog page views generated from new information.

(Wink-Wink: Keep your eyes open for a blitz of Hilton blog posts on Monday that will drown out the IHG PointBreaks posts. Perhaps TravelBloggerBuzz will do a blog count on the number of posts published Monday.)

I skipped Thursday’s initial IHG PointBreaks post, since I knew the full list was coming out yesterday.

So, without further insight, here is the full list of IHG PointBreaks hotels to be posted on Monday, March 24. These hotels will be available for reward nights at 5,000 points per night for stays March 24 to May 31, 2014. There are 88 hoels in the USA and 63 international hotels.

One of these days I will get to that InterContinental Cleveland on PointBreaks and visit the Rock and Roll Hall of Fame.

United States (88 Hotels)

Alabama

Holiday Inn Express Dothan North

Holiday Inn Express Greenville

Holiday Inn Montgomery Airport South

Arkansas

Holiday Inn Express Batesville

Holiday Inn Epress Pine Bluff/Pines Mall

Arizona

Holiday Inn Canyon de Chelly (Chinle)

California

Holiday Inn Express Calexico

Candlewood Suites Orange County/Irvine Spectrum

Holiday Inn Express Lathrop-South Stockton

Holiday Inn San Diego North Miramar

Holiday Inn Selma-Swancourt

Holiday Inn Express Tracy

Colorado

Candlewood Suites Craig-Northwest

Connecticut

Holiday Inn Express Hartford-Downtown

Holiday Inn Express Southington

Delaware

Holiday Inn Dover-Downtown

Holiday Inn Express Seaford-Route 13

Florida

Holiday Inn Express Perry

Holiday Inn Express Arcadia

Georgia

Holiday Inn Express Atlanta-Johns Creek

Holiday Inn Express Blairsville

Candlewood Suites Columbus Fort Benning

Candlewood Suites Warner Robins/Robins AFB

Iowa

Holiday Inn Express Newton

Holiday Inn Express Sioux Center

Idaho

Candlewood Suites Idaho Falls

Illinois

Holiday Inn Express Le Roy-Bloomington Area

Candlewood Suites Aurora-Naperville

Holiday Inn Express Lincoln

Indiana

Candlewood Suites Elkhart

Holiday Inn Express Goshen

Holiday Inn Express Warsaw

Kansas

Holiday Inn Express El Dorado

Kentucky

Candlewood Suites Bowling Green

Candlewood Suites Radcliff-Fort Knox

Louisiana

Holiday Inn Morgan City

Holiday Inn Express Eunice

Massachusetts

Candlewood Suites West Springfield

Michigan

Holiday Inn Warren

Candlewood Suites St. Joseph/Benton Harbor

Minnesota

Holiday Inn St. Cloud

Missouri

Holiday Inn Express Sedalia

Holiday Inn Express Warrensburg

Mississippi

Holiday Inn Express Forest

Holiday Inn Express Laurel

Montana

Holiday Inn Helena

North Carolina

Holiday Inn Epress Forest City

Holiday Inn Express Williamston

Holiday Inn Express Murphy

North Dakota

Holiday Inn Express Jamestown

Holiday Inn Express Minot South

Nebraska

Holiday Inn Express Omaha-Southwest

New Jersey

Holiday Inn Philadelphia South-Swedesboro

Holiday Inn Somerset-Bridgewater

New Mexico

Candlewood Suites Roswell New Mexico

Nevada

Holiday Inn Express Elko

New York

Candlewood Suites Elmira Horseheads

Candlewood Suites Nanuet-Rockland County

Ohio

Holiday Inn Express Greenville

Holiday Inn Wilmington

Holiday Inn Express Mt. Vernon

InterContinental Cleveland

CLEHA.JPG

Oklahoma

Holiday Inn Express Altus

Holiday Inn Express Owasso

Holiday Inn Express Weatherford

Holiday Inn Express McAlester

Pennsylvania

Holiday Inn Express Frazer-Malvern

Candlewood Suites Harrisburg

Rhode Island

Crowne Plaza Providence-Warwick (Airport)

South Carolina

Holiday Inn Express Newberry

South Dakota

Holiday Inn Express Winner

Tennessee

Holiday Inn Express White House

Holiday Inn Express Dyersburg

Texas

Holiday Inn Express Brady

Holiday Inn Express Brownfield

Holiday Inn Express Duncanville

Candlewood Suites Baytown

Candlewood Suites Deer Park

Holiday Inn Express Orange

Utah
Stayridge Suites Salt Lake-West Valley City

Virginia

Holiday Inn Express Kilmarnock

Holiday Inn Express Orange

Candlewood Suites Richmond North-Gen Allen

Washington

Candlewood Suites Lakewood

Wisconsin

Holiday Inn Wausau-Rothschild

Candlewood Suites Milwaukee Airport-Oak Creek

West Virginia

Holiday Inn Express Charleston-Southridge

Wyoming

Candlewood Suites Sheridan

Asia & the Pacific (10 hotels)

The People’s Republic of China

Holiday Inn Zhuhai

Holiday Inn Zhengzhou

Crowne Plaza Zhengzhou

InterContinental Hangzhou

HGHHA.JPG

Crowne Plaza Beijing Zhongguancun

Holiday Inn Jasmine Suzhou

India

InterContinental Marine Drive-Mumbai

BOMHB.JPG

Republic of Korea

Holiday Inn Gwangju

Phillipines

Holiday Inn Clark

Taiwan

Holiday Inn Express Taoyuan

Africa & the Middle East (3 hotels)

Kenya

Crowne Plaza Nairobi

Saudi Arabia

Crowne Plaza Al Khobar

United Arab Emirates

Staybridge Suites Abu Dhabi-Yas Island

 

Europe (27 hotels)

Austria

Holiday Inn Villach

Bulgaria

Holiday Inn Sofia

Czech Republic

Holiday Inn Brno

France

Holiday Inn Clermont-Ferrand Centre

Holiday Inn Express Marseille-Provence Airport

Germany

Holiday Inn Berlin-Mitte

Holiday Inn Express Dortmund

Holiday Inn Express Baden-Baden

Holiday Inn Express Guetersloh

Holiday Inn Minden

Italy

Holiday Inn Cagliari

Holiday Inn Milan-Linate Airport

Lithuania

Holiday Inn Vilnius

Netherlands (Holland)

Holiday Inn Eindhoven

Russia

Holiday Inn Moscow-Vinogradovo

Spain

Holiday Inn Express Alicante

Holiday Inn Express Pamplona

Holiday Inn Express Madrid-Alcorcon

Holiday Inn Express Madrid-Leganes

United Kingdom

Holiday Inn Express Antrim-M2, JCT. 1

Holiday Inn Bolton Centre

Holiday Inn Doncaster A1 (M), JCT .36

Holiday Inn Express Liverpool-Knowsley M57, JCT .4

Holiday Inn Reading-West

Holiday Inn Express Swansea-West M4, JCT .43

Holiday Inn Stevenage

Holiday Inn Leeds-Wakefield M1, JCT .40

 

Americas (23 hotels)

Canada

Holiday Inn Express Red Deer

Holiday Inn Express Sherwood Park-Edmonton Area

Holiday Inn Express Whitecourt Sourtheast

Holiday Inn Surrey East-Cloverdale

Holiday Inn West Kelowna

Holiday Inn Winnipeg-South

Holiday Inn Halifax Harbourview

Holiday Inn Express Chatham South

Holiday Inn Express Toronto-Mississauga

Brazil

Holiday Inn Fortaleza

Holiday Inn Express Sumare Ave. Sao Paulo

Colombia

Intercontinental Medellin

MDEHA.JPG


Costa Rica

Holiday Inn San Jose-Aurola

Ecuador

Holiday Inn Express Quito

El Salvador

Crowne Plaza San Salvador

Honduras

InterContinental Real Tegucigalpa

TGUHA.JPG

Peru

Crowne Plaza Lima

Mexico

Holiday Inn Express Manzanillo

Holiday Inn Express Tuxtla Gutierrez La Marimba

Holiday Inn Durango

Holiday Inn Express Guadalajara Iteso

Holiday Inn Matamoros

Staybridge Suites Queretaro

*****

Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.

Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.

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5 Responses

  1. When can we begin the booking?
    Is it right at 3/24/14 12:01 a.m.? Eastern Time?

  2. They don’t send their leak emails to me!

    To be fair, though, this is the best deal of its type that any chain offers and it deserves the PR. My post on Friday got literally double the views of the other two posts I made that day.

  3. […] Traveler gives us a good lesson on how marketing works in the blogosphere these days. Also a good history lesson on what used to happen when the IHG Rewards PointBreaks list […]

  4. @Danny – I have checked China, Germany and a hotel in USA and none show 5,000 point award booking yet. Looks like it will be Tuesday, March 25 in Japan before these are bookable.

    PointBreaks should go live sometime in next few hours.

    Use links above or this link to get to the main page for PointBreaks:
    http://www.ihg.com/hotels/us/en/global/redeem-rewards/pointbreaks?rateCode=IVANI

  5. Hotels are now bookable for PointBreaks on this list, although the main IHG PointBreaks page has not yet been updated.

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