How did bloggers know about the new PointBreaks list on Thursday before it was posted on the IHG Community online forum Friday?
The secret is we have inside information directly from IHG Americas corporate communications in Atlanta.
The email came from Atlanta on Thursday telling select bloggers that the list of new PointBreaks hotels will be posted on IHG Rewards Club Community on Friday. The official release on Monday on the IHG website is when the PointBreaks hotels become bookable at 5,000 points per reward night for stays March 24 to May 31, 2014.
Post it once, post it twice and third times a charm when you can actually book these PointBreaks hotels.
In the blogosphere where page views = income, the IHG email generated several posts around the blogosphere on Thursday, March 20 with a list of seven PointBreaks hotels to display as a teaser.
On Friday, March 21 the full list was revealed on IHG Rewards Club community forum and bloggers created a second post with the entire list of new PointBreaks hotels to inform readers the hotels can be booked on Monday.
On Monday, March 24 the full list will be posted again on blogs with the link to the PointBreaks page for booking.
In past years someone would notice the list of IHG PointBreaks hotels and post it to FlyerTalk and then bloggers scrambled to get the list organized and formatted for a blog post.
These days, IHG leaks the information to a set of bloggers who then create two posts on PointBreaks hotels before they are even bookable.
This is how marketing works in the blogosphere these days. Inside information bloggers receive in advance of official releases is a joint effort between corporate marketing and a blogger’s desire for blog page views generated from new information.
(Wink-Wink: Keep your eyes open for a blitz of Hilton blog posts on Monday that will drown out the IHG PointBreaks posts. Perhaps TravelBloggerBuzz will do a blog count on the number of posts published Monday.)
I skipped Thursday’s initial IHG PointBreaks post, since I knew the full list was coming out yesterday.
So, without further insight, here is the full list of IHG PointBreaks hotels to be posted on Monday, March 24. These hotels will be available for reward nights at 5,000 points per night for stays March 24 to May 31, 2014. There are 88 hoels in the USA and 63 international hotels.
One of these days I will get to that InterContinental Cleveland on PointBreaks and visit the Rock and Roll Hall of Fame.
United States (88 Hotels)
Asia & the Pacific (10 hotels)
The People’s Republic of China
Republic of Korea
Africa & the Middle East (3 hotels)
United Arab Emirates
Europe (27 hotels)
Americas (23 hotels)
Ric Garrido of Monterey, California is writer and owner of Loyalty Traveler.
Loyalty Traveler shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.