Stash Hotel Rewards grew up while I was not paying attention. The four year old loyalty program for independent hotels now has over 180 participating properties of upper upscale hotels in 36 states, D.C. and the U.S. Virgin Islands. There are 50 hotels in California alone.
The loyalty program had only 80 active hotels when I reviewed Stash Hotel Rewards in January 2011. At the time there were 28 hotel partners in the pipeline ready to participate in winter 2011.
Stash Hotel Rewards is now closing in on 200 participating hotels. This is approaching critical mass for usefulness as a hotel loyalty program withits widespread geographic coverage in the USA. Stash Hotel Rewards provides opportunities for the traveler type who wants a unique hotel and not the same looking lobby in dozens of hotels around different parts of the country when staying at an Aloft or Hilton Garden Inn or some other cookie cutter hotel design chain brand.
The Stash Hotel Rewards hotel directory shows Opus Hotel Vancouver coming soon and marks international expansion of Stash Hotel Rewards.
Looking beyond the name unrecognition, I visited the Opus Hotel website to find this introduction. You can change the hotel site’s webpage images clicking the left side bar or let the slideshow progress automatically.
The only boutique hotel in Vancouver to receive the coveted Forbes Four-Star rating in 2013, and named “Top 5 Trendiest Hotels in the World” by TripAdvisor, Opus is more than somewhere to stay, it is somewhere to be. With striking design, personality plus, and a fabulous location in the heart of Yaletown in downtown Vancouver, we are the hotel of choice for savvy travelers who like their lodgings with a little more flavor.
Opus Hotel Vancouver, British Columbia
Stash Triple Points at 11 Hotels
11 hotels currently offer triple points or more and some extras:
· Stonehurst Place, Atlanta, GA: 5X bonus points on suites through October
· John Ascuaga’s Nugget Casino Resort, Sparks (Reno), NV: Triple points, 25% off best available rate, complimentary upgrade, and a meal for two on stays through October
· The Resort at Port Ludlow, Port Ludlow, WA: Triple points, $100 dining credit, and a local, hand-selected amenity.
· The Commons Hotel, Minneapolis, MN: Triple points, 10% off, and breakfast for two through October
· Edgewater South Beach, Miami Beach, FL: Triple points and complimentary breakfast on stays through October
· The Benjamin, New York, NY: Triple points and free Wi-Fi through November
· The James New York, New York, NY: Triple points on stays through March 2014
· The James Royal Palm, Miami Beach, FL: Triple points on stays through March 2014
· The James Chicago, Chicago, IL: Triple points on stays through March 2014
· The Cliff House at Pikes Peak, Manitou Springs, CO: Triple points through December
· The Bristol Hotel, San Diego, CA: Triple points on stays through October
· The Island Inn at 123 West, Friday Harbor, WA: Triple points for October stays
· Lodge on the Desert, Tucson, AZ: Triple points on stays Sunday-Thursday through October
· The Resort at the Mountain, Welches, OR: Triple points on stays Sunday – Thursday through October
· SeaCrest OceanFront Hotel, Pismo Beach, CA: Triple points for 21 day advance booking on stays through October
Details at: http://www.stashrewards.com/deals
Veer, the blog
Veer is the blog recently launched for the Stash Hotel Rewards. The blog has interesting articles like this one from CEO Jeff Low.
Veer for travelers who seek the less ordinary.
I particularly liked this piece citing a Wall Street Journal article (9/10/2013) about Hyatt’s decision to fire the ducks from the newly acquired Peabody Hotel in Orlando. In a decades old tradition, ducks march through the lobby of the Peabody Orlando to the fountain. Marriott stopped the duck march at the Peabody Little Rock earlier this year when it was rebranded to be the Little Rock Marriott.
According to the WSJ article, which I will probably write a separate post about to highlight some of the hotel industry details, major hotel chains now brand about 70% of the 4.9 million hotel rooms in the USA. In 1988 the major chains represented 56% of 3.0 million rooms. STR estimates in 2023 that 80% of all hotel rooms in the USA will be represented by a major chain. Big hotel loyalty programs will get bigger.
There is room for growth with independent loyalty programs like Stash Hotel Rewards and Voila Hotel Rewards allowing hotel owners to participate in a loyalty program without giving up their unique identity and independence to a large hotel chain.
Earn and Burn Rates at Stash Hotels
Earn 5 points per dollar on room rate at Stash Hotel Rewards partners.
Several hotels offer bonus points, complimentary upgrades and other added benefits.
Sample Stash Rewards redemption:
Pismo Beach SeaCrest OceanFront Hotel, Pismo Beach, California
Pismo Beach SeaCrest OceanFront Hotel, OceanView King Room 14,798 points.
The room rate for this October 16, 2013 night is $209 + tax.
This gives a redemption value around $15 per 1,000 points.
This same Pismo Beach hotel offers 3x points for stays booked 21-days in advance. The $209 room rate would earn 3,135 points meaning a 5-night stay would earn sufficient points for a free night at this hotel. That is a decent return of more than 20% with points earned from a paid stay.
Stash Hotel Rewards looks like it is gaining momentum in the hotel loyalty program world with its growth approaching 200 independent hotels in the USA.
Ric Garrido, writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. Check out my page of collated current hotel promotions.