Marriott has launched a new video game designed to appeal to the 18-34 year old demographic the company says will be 1/3 of their guest base worldwide by 2020. Marriott news release about Xplor August 6.
Xplor is a groundbreaking mobile travel game celebrating bold adventure. A first in the hotel industry, Xplor engages people of all ages to virtually see the world by visiting five gateway cities and accomplishing varied sightseeing challenges along the way. Xplorers find clues, solve puzzles, answer trivia questions, and compete to win Marriott Rewards® points redeemable stays at more than 3,700 hotels across the globe.
Download Xplor in the App store.
As an incentive for Xplor gamers, Marriott will give away 1 million Marriott Rewards points. For each Xplor city completed, contestants will be entered to win 100,000 Marriott Rewards points (a total of 500,000 will be awarded). Those who complete the entire game will be entered to win one of three prizes: one lucky Grand Prize Winner will collect 200,000 Marriott Rewards points and an airline ticket for a trip around the world, and two Runners-Up will receive 150,000 Marriott Rewards points each.
Marriott may have millennial bait with this game. At 53 years of age this game offers no incentive for me to spend any time checking it out.
Ric Garrido, writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.