Aug022013

Choice Hotels Ascend Collection rapid growth in Q2-2013

Ascend Collection is a boutique brand for Choice Hotels generally comprised of independent hotels that want or need brand marketing affiliation. The Ascend Collection has grown to over 100 properties in the 6,287 hotels within Choice Hotels that includes brands like Comfort Inn and Suites and Quality Inn for nearly 50% of the hotel chain’s portfolio.

Choice Hotels numbers Q2-2013

 

Ascend Collection grew to 100 properties in May 2013 with 29 new members added in Q2-2013, although the numbers in the Q2-2013 earnings report only show 90 Ascend Collection hotels.

I attended the Americas Lodging and Investment Summit at JW Marriott at LA Live in January 2013 and one of the presentations discussed the management fees for independent hotels joining a major chain like Marriott’s Autograph Collection or Choice Hotels Ascend Collection. As you might expect, the fees are far less to join Choice Hotels. For independent hotels the marketing enhancement is a great benefit in joining a large hotel chain.

Here is a list of new Ascend Collection hotels to join Choice Hotels.

Ascend Resort Collection and Ascend Hotel Collection

Hotel Name

City

Country/State

Rooms

Cibola Vista Resort and Spa, an Ascend Resort Collection Member

Peoria

AZ

59

Daytona Seabreeze, An Ascend Resort Collection Member

Daytona Beach Shores

FL

21

Hammocks at Marathon, An Ascend Resort Collection Member

Marathon

FL

20

Fountains, An Ascend Resort Collection Member

Orlando

FL

226

Grande Villas at World Golf Villas, An Ascend Resort Collection Member

St. Augustine

FL

40

Solara Surfside, An Ascend Resort Collection Member

Surfside

FL

20

Casa del Mar, An Ascend Resort Collection Member

Ormond Beach

FL

30

The Studio Homes, An Ascend Resort Collection Member

Savannah

GA

18

The Soundings, An Ascend Resort Collection Member

Dennis Port

MA

30

Mountain Run at Boyne, An Ascend Resort Collection Member

Boyne Falls

MI

77

Paradise Point, An Ascend Resort Collection Member

Hollister

MO

35

South Mountain, An Ascend Resort Collection Member

Lincoln

NH

24

Atlantic Palace, An Ascend Resort Collection Member

Atlantic City

NJ

145

Club 36, An Ascend Resort Collection Member

Las Vegas

NV

275

Suites at Hershey, An Ascend Resort Collection Member

Hershey

PA

43

Harbour Lights, An Ascend Resort Collection Member

Myrtle Beach

SC

210

Seaglass Tower, An Ascend Resort Collection Member

Myrtle Beach

SC

57

Mountain Loft, An Ascend Resort  Collection Member

Gatlinburg

TN

104

Christmas Mountain Village, An Ascend Resort Collection Member

Wisconsin Dells

WI

88

Club La Pension, An Ascend Resort Collection Member

New Orleans

LA

5

Hotel Seville, An Ascend Hotel Collection Member

Harrison

AR

57

Hotel Med Park, An Ascend Hotel Collection Member

Sacramento

CA

32

Hotel Florence, An Ascend Hotel Collection Member

Florence

SC

50

Riverside Hotel, An Ascend Hotel Collection Member

West Chesterfield

NH

34

Carnegie Inn & Spa, An Ascend Hotel Collection Member

State College

PA

20

Gaia Shasta Hotel, An Ascend Hotel Collection Member

Anderson

CA

120

The Port Inn, An Ascend Hotel Collection Member

Kennebunk

ME

46

 

Hotel Florence, An Ascend Hotel Collection Member, Florence, S.C. – A multi-million dollar renovation preceded the grand re-opening of this historic hotel and restaurant/bar in May 2013. Located in the heart of the historic downtown, the new property serves as a hub for the city’s revitalization efforts. Hotel Florence’s contemporary new design pays homage to the hotel’s historic roots with exposed brick walls, original hardwood floors and two 19th century writing tables in the lobby that serve as the front desk. Many rooms feature large windows with splendid city views. For on-property dining, Victor’s Bistro is a full-service, upscale restaurant and bar consistently voted by local press as among the city’s finest. The hotel is within easy walking distance of lively shops, galleries, restaurants, museums, businesses, Francis Marion University Performing Arts Center and the Florence City-County Complex.

Carnegie Inn and Spa, An Ascend Hotel Collection Member, State College, Pa. – Overlooking the 17th green of the Toftrees Golf Course, Carnegie Inn and Spa is Central Pennsylvania’s first AAA Four-Diamond hotel. The 21-room lodging is home to the full-service Carnegie Inn Restaurant, Carnegie Library Lounge and the ESSpa Kozmetika Spa, which specializes in organic facials, massages, body wraps and more. With its award-winning 1,600- bottle wine cellar, Carnegie Inn Restaurant is consistently named as the area’s best fine dining experience, as ranked by State College Magazine. Mornings at the inn begin with a complimentary made-to-order hot breakfast. Carnegie Inn and Spa is minutes from University Park Airport, Penn State University, Beaver Stadium and the Bryce Jordan Center arena for concerts and sporting events.

 

I purchased 152,000 Choice Privileges points in the 2013 Daily Getaways sale. So far I have only redeemed points for a Comfort Inn stay in Utah. I’m looking forward to the chance to stay at an Ascend Collection property when I get somewhere with a good deal on room rates or points. And London is calling me for a visit sometime this next year.

Source: Hotels International Opens 113 Hotels in Q2 2013

 

Ric Garrido, writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests.

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About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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