Kelley kept repeating that she really likes the design of the Aloft hotel brand. I kept reminding her that she had only been in one Aloft Hotel previously for 15 minutes at Denver Airport a few years back when we checked in, I photographed the room and we left for the airport to catch our flight. That hotel stay was on December 30 and made my 25th stay for SPG Platinum status.

Kelley was confusing Starwood’s Aloft brand with Starwood’s extended stay Element brand. Aloft standard rooms do not have a kitchen or couch.

Cookie cutter design is not necessarily a bad thing in hotel design.

My first Aloft hotel stay was nearly five years ago. I knew what to expect from the hotel when I walked into the lobby of the Aloft Broomfield Denver located in a mixed-use business park suburban residential area between Denver and Boulder and convenient for a stay after touring Rocky Mountain National Park. Aloft Broomfield is almost identical to the first Aloft where I stayed at Portland Airport, Oregon in 2008 and every other Aloft I have seen in the meantime.


Aloft Broomfield, Colorado.

w xyz bar

The wxyz bar in the open space lobby is usually the focal point in the evening at an Aloft hotel. Aloft Broomfield at 10pm on a Thursday night was the most happening hotel bar I had seen in some time.

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