Best Western brings back a promotion from the past to celebrate historical Route 66, the ‘mother road’ from Chicago, Illinois to Los Angeles, California that predates the creation of the U.S. interstate highway system.
Route 66 passed through eight states and Best Western is giving 6,600 bonus points for Best Western Rewards members who complete two nights by June 30, 2013 at any Best Western hotels in California, Arizona, New Mexico, Oklahoma, Texas, Kansas, Missouri and Illinois. The two nights do not need to be consecutive nights at the same hotel. That makes this offer available at 745 Best Western hotels in these eight states.
Best Western Route 66 promotion registration is required before completion of qualifying hotel stays. The 6,600 bonus points can only be earned one time per member.
(Get your kicks on) Route 66 is a song from 1946 popularized by many artists including the original 1946 Nat King Cole version and many later versions by Chuck Berry, Rolling Stones, John Mayer and Glenn Frey.
John Steinbeck immortalized Route 66 in The Grapes of Wrath where the old road plays the part of a major character, the road of hardship and the road to the American Dream. Many travelers in the 1930s found in California the same devils and dust they were fleeing after making the long trek across the desert southwest.
Today, Route 66 is a nostalgic tribute to American car culture.
All in all, this is a good Best Western promotional offer for 6,600 bonus points for two nights or two stays at Best Western hotels by June 30, 2013.
My experience this month visiting National Parks in California and Utah is Best Western rules when it comes to having hotels nearest to the National Parks. This is a distinct competitive advantage of the Best Western chain in the U.S.
Ric Garrido, writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. Follow Loyalty Traveler on Twitter and Facebook and RSS feed.
Best Western $50 gift card after three stays April 22-June 9, 2013.