Hilton Honors loyalty program Hilton Hotels Worldwide Hotel Loyalty 2013-Q1 promotions

HHonors Flash Sale Jan 16-17 offers 2,500 points per stay and Stays Count Double

Hilton HHonors members earn 2,500 bonus points per stay, up to 10,000 bonus points on four stays, booked during the 24-hour flash sale with Any Weekend, Anywhere prepaid, nonrefundable hotel bookings for hotel stays in 2013 reserved through HHonors Facebook link from 11:00AM EST Wednesday, January 16 through 10:59AM EST Thursday, January 17, 2013.

Hilton HHonors 24 Hour Flash Bonus Offer on Facebook.

Facebook Flash Sale Time: 11:00AM EST Wednesday, January 16 through 10:59AM EST Thursday, January 17, 2013.

Hilton Any Weekend, Anywhere Sale is a 15% to 40% discount rate for Hilton brand hotels worldwide that has been going on for two months already. This sale discount rate is a prepaid and nonrefundable rate. The discount is 15% to 40% depending on global region. 

Not surprisingly, the lowest discount is 15% for the Americas where the vast majority of Hilton brand hotels reside. Stays Count Double is a promotional HHonors benefit for double stays toward elite qualification on Any Weekend, Anywhere rate bookings for stays in 2013 of two or more nights.

Any Weekend, Anywhere Discount rates on BAR

  • 15% North and South America(sale ends Jan 31, 2013).
  • 20-25% Asia and Australia/Oceania(sale ends Feb 14, 2013).
  • 33-40% Europe, Middle East, Africa (sale ends Jan 31, 2013).

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Hilton Any Weekend, Anywhere Sale hotel rate discounts

Any Weekend Anywhere Sale other conditions:

  • Must book at least 7 days before stay.
  • Americas 15% discount applies to Thursday, Friday, Saturday or Sunday. Thursday and Sunday require two nights stays Thursday-Friday or Saturday-Sunday.
  • Europe 40% discount is available for Friday, Saturday, Sunday.
  • Asia-Pacific 20-25% discount is any day of week.
  • Middle East and Africa 33-40% discount is any day of week.

This post might be confusing since there are two events happening regarding the same Hilton Any Weekend, Anywhere sale. The 24-hour Facebook flash sale Wednesday Jan 16 is simply part of Hilton’s 3-month long Any Weekend, Anywhere Sale. The only added benefit of booking the Any Weekend, Anywhere prepaid rate during the 24 hour Facebook flash sale is earning HHonors 2,500 bonus points per stay, up to 10,000 bonus points, earned  after you complete the stays in 2013.

Stays Count Double applies to bookings for two or more nights using the Any Weekend, Anywhere prepaid, nonrefundable rates. Stays Count Double is a bonus offer for Any Weekend, Anywhere prepaid, nonrefundable bookings made from November 19, 2012 through January 31, 2013 for 2013 hotel stays.

Note: Stays Count Double benefit is not dependent on booking January 16-17 during the Facebook flash sale. Any two night booking through the Any Weekend, Anywhere rate during the promotion ending January 31, or Feb 14 for Asia Pacific hotels counts for double stay elite qualification.

HHonors Elite Status Qualification Program Change effective January 1, 2013. LT post Dec 4, 2012 Hilton HHonors increases Gold and Diamond elite tier qualification in 2013.

HHonors Gold elite requirements as of January 1, 2013:

  • 20 stays, up from 16 stays.
  • 40 nights, up from 36 nights.
  • 75,000 base points ($7,500 in hotel spend), up from 60,000 base points.

HHonors Diamond elite requirements as of January 1, 2013:

  • 30 stays, up from 28 stays.
  • 60 nights, no change.
  • 120,000 base points ($12,000 in hotel spend), up from 100,000 base points ($10,000).

 

Analysis:

This promotion is combinable with the current HHonors double points or miles promotion for stays through March 31, 2013. Double Your HHonors for 2x points or 2x miles January 7-March 31, 2013. Keep in mind there are many hotels in USA not participating in the HHonors Q-1 promotion.

I think Hilton’s 3-month long Any Weekend, Anywhere Sale idea is to get members to buy prepaid, nonrefundable hotel reservations far in advance. Many of those trips will be canceled and members lose their money and the hotels get the money with no room occupancy.

For the risk-takers, this Hilton sale is an opportunity to hedge your bet that the rate you pay now is lower than the rate will be later in 2013. For hotels this policy allows double bookings like the airlines constantly get away with on their nonrefundable fares.

Personally, I don’t like the gamble of losing hotel rate prepayments, unless the time frame for the hotel stay is close to now or the probability of missing the trip is super low; like even if I break my leg, be damned, I will see Berlin in a wheelchair rather than cancel out the trip.

Conclusion:

In the USA the 15% rate savings is negligible compared to other discount rates like AAA, AARP, and other corporate/group discounts.

The value of the HHonors Facebook Flash Sale offer is the opportunity to earn 10,000 bonus points booking 4 hotel stays January 16-17, 2013 through the Facebook promotion.

Stays Count Double is a high value offer for fast-tracking elite in 2013 with stays of 2 nights or more.

The prepaid, nonrefundable conditions of this sale means the HHonors member has to be comfortable with the risk of losing all hotel pre-payment for missed hotel stays.

That is generally a risk this HHonors member is unwilling to take, except for bookings a week or two away.

Any Weekend, Anywhere Terms & Conditions

North and South America regions: Book between November 19, 2012 and January 31, 2013; and stay between December 13, 2012 and December 31, 2013. Participating hotels are offering a 15% discount on Best Available Rate. For all participating properties, discount applies only for arrivals on Thursday through Sunday and requires a 2-night minimum stay for Thursday arrivals, and applies for a 2-night maximum stay for Sunday arrivals.

Discounts are taken from the Best Available Rateand, where noted, to the Bed & Breakfast Rate. Percentage discounts apply as follows and vary by geographical location of property and/or by brand unless otherwise stated by the particular hotel.

Europe: Book between November 19, 2012 and January 31, 2013; and stay between November 22, 2012 and December 31, 2013. Participating hotels are offering a 20% – 40% discount. Participating Conrad®Hotels & Resorts, DoubleTree by Hilton™, Hilton Hotels & Resorts, Hilton Garden Inn™ and Waldorf Astoria™ Hotels & Resorts properties are offering a 40% discount on the Best Available Rate and Bed & Breakfast Rate. Participating Hampton by Hilton™ properties are offering a 20% discount on Best Available Rate. At Hilton Garden Inn properties, discount applies only for arrivals on Thursday through Sunday and requires a 2-night minimum stay for Thursday arrivals, and applies for a 2-night maximum stay for Sunday arrivals. For all other participating properties, discount applies 7 days a week. 7-day advance purchase requirement is reduced to 3 days from November 19 through December 17, 2012, and is reduced to 1 day from December 18, 2012 through January 6, 2013.

Middle East and Africa regions: Book between November 19, 2012 and January 31, 2013; and stay between November 22, 2012 and December 31, 2013. Participating hotels are offering a 33% – 40% discount. Participating Conrad® Hotels & Resorts, DoubleTree by Hilton™, Hilton Hotels & Resorts, and Waldorf Astoria™ Hotels & Resorts properties are offering a 33% discount on the Best Available Rate and Bed & Breakfast Rate. Participating Hilton Garden Inn™ properties are offering a 33% discount on Best Available Rate. At Hilton Garden Inn™ properties, discount applies only for arrivals on Thursday through Sunday and requires a 2-night minimum stay for Thursday arrivals, and applies for a 2-night maximum stay for Sunday arrivals. For all other participating properties, discount applies 7 days a week. 7-day advance purchase requirement is reduced to 3 days from November 19 through December 17, 2012, and is reduced to 1 day from December 18, 2012 through January 6, 2013.

Asia Pacific region: Book between November 19, 2012 and February 14, 2013; and stay between November 24, 2012 and December 31, 2013. Participating hotels are offering a 20% – 25% discount. Participating Conrad®Hotels & Resorts, DoubleTree by Hilton™, Hilton Hotels & Resorts, Hilton Garden Inn™, and Waldorf Astoria™ Hotels & Resorts properties are offering a 25% discount on the Best Available Rate and Bed & Breakfast Rate. Participating Hampton by Hilton™ properties are offering a 20% discount on Best Available Rate. At Hilton Garden Inn properties, discount applies only for arrivals on Thursday through Sunday and requires a 2-night minimum stay for Thursday arrivals, and applies for a 2-night maximum stay for Sunday arrivals. For all other participating properties, discount applies 7 days a week. Must book at least five (5) days in advance of arrival.

Double Stay Credit: For eligible Any Weekend, Anywhere stays as outlined above, of at least 2 nights, and booked through Hilton Worldwide direct booking channels with valid HHonors membership number, HHonors members will receive a Double Stay Credit, which will count toward tier status only. No Bonus Points will be given. Hilton HHonors™ membership, earning of Points & Miles™ and redemption of Points are subject to HHonors Terms and Conditions.

The Best Available Rate is a specific rate typethat varies depending on time of purchase, is unrestricted, non-qualified and excludes discount or negotiated rates not available to the general public, including, but not limited to: membership, corporate, government, promotional, group, packages, unpublished or rates only available on auction websites. The Bed & Breakfast Rate is similarly a specific type of rate that includes breakfast for the registered guests.

http://hhonors3.hilton.com/en/awaw/english-terms.html

Ric Garrido, writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.

1 Comment

  • Eric January 21, 2013

    Any idea if they will re-run this bonus. I have been planning to book one other these promo weekends

Comments are closed.

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